Marketing Program Analyst

Quezon City, National Capital Region

Posted today


Company:: YYY Enterprises Inc.
Company Description:: YYY Enterprises is a manufacturing, importing, wholesale distributor of Taiwanese food product in the Philippines. It was established in year 2000 at Quezon City, Manila. YYY is the best well known for opening the brand ERSAO Taiwanese Restaurant into a successful franchising business available nationwide.
Contract Type:: Full Time
Experience Required:: 2 years
Education Level:: Bachelor’s Degree
Number of vacancies:: 1

Job Description

1. Analyze marketing campaign performance metrics (e.g., ROI, CTR, engagement).
2. Create comprehensive reports and dashboards to track key performance indicators (KPIs).
3. Conduct research on industry trends, competitors, and consumer behavior.
4. Provide insights to improve marketing strategies and market positioning.
5. Measure the effectiveness of campaigns and recommend improvements.
6. Collaborate with the marketing team to implement data-driven adjustments.
7. Identify target audiences and assess customer preferences and buying habits.
8. Use data to segment audiences for more personalized marketing efforts.
9. Analyze marketing budgets to ensure cost-effectiveness.
10. Suggest reallocations or adjustments based on performance analysis.
11. Utilize marketing analytics tools (e.g., Google Analytics, CRM systems) for data collection and interpretation.
12. Stay updated on emerging tools and technologies to improve analysis.
13. Work with cross-functional teams, including sales, product, and creative, to align marketing strategies with business objectives.
14. Present findings and insights to stakeholders to inform decision-making.