Market Research Analyst (Makati)

A market research analyst gathers and analyzes data to help companies improve their marketing and sales. They research consumer behavior, competitors, and market trends to help companies develop products, services, and marketing campaigns.
Responsibilities
Collect data: Use surveys, interviews, focus groups, and other methods to gather data on consumer needs, preferences, and demographics
Analyze data: Use statistical techniques and software to identify patterns and trends
Identify market trends: Determine what customers like and what's changing in the industry
Analyze competitors: Research competitors' products, services, prices, and marketing methods
Segment the market: Group consumers into groups based on characteristics like demographics or behavior
Make predictions: Use past data to forecast future trends
Communicate findings: Present research results using charts, graphs, and other visual aids
Develop strategies: Use research insights to develop advertising campaigns, product promotions, and sales plans
Provide recommendations: Advise clients on how to best use research findings
Market research analysts may specialize in quantitative or qualitative research. Quantitative research involves working with large amounts of structured data, while qualitative research involves conducting interviews or focus groups.