Sales and Marketing Manager

Position Summary: Marketing and Sales Manager
The Marketing and Sales Manager plays a pivotal role in driving the marketing and sales strategies of the company, ensuring alignment with overall business objectives. This role involves overseeing all aspects of marketing and sales operations, from planning and budgeting to execution and performance analysis. The manager will be responsible for developing and implementing strategic initiatives to enhance brand visibility, market share, and profitability. Key responsibilities include creating and executing marketing plans, conducting market research, analyzing consumer trends, and optimizing sales strategies to maximize ROI. The Marketing and Sales Manager will also collaborate cross-functionally with other departments to ensure cohesive and effective campaigns that resonate with target audiences. This position requires strong leadership skills, a strategic mindset, and the ability to thrive in a dynamic and competitive market environment.
JOB DUTIES AND RESPONSIBILITIES

DEVELOP MARKETING STATEGIES
Develop and execute strategic marketing plans aligned with company objectives to achieve measurable results.
Conduct thorough market research to identify emerging market opportunities and understand consumer preferences.
Analyze market trends and competitor activities to refine marketing strategies and tactics.
Utilize market research and analysis to identify trends, opportunities, and competitive threats, and adjust marketing and sales strategies accordingly.
Customize global marketing strategies to suit the local market context in the Philippines.
Monitor industry trends, market shifts, and competitor actions to adapt strategies and maintain a competitive advantage.
Develop and implement comprehensive strategies to enhance brand identity, equity, and market positioning.

SALES MANAGEMENT
Oversee the sales process from lead generation to closing deals.
Provide training, coaching, and supports to sales team members to enhance their skills and knowledge.
Lead and manage the marketing and sales team , providing guidance and support to supervisors and team member
Set performance goals, monitor progress, and conduct performance evaluations
Continuously evaluate and improve sales processes, tools and systems to maximize efficiency and effectiveness.

BUDGET MANAGEMENT
Strategically manage the marketing and sales budget to optimize resource allocation and maximize ROI.
Develop and oversee annual sales forecasts and budgets, ensuring alignment with company objectives.
Evaluate and report on the effectiveness of marketing campaigns and sales performance.
Analyze marketing and sales metrics to track performance. Generate regular reports and presentations on marketing ROI, sales forecasts, and budget variances.

BRAND CAMPAIGN MANAGEMENT
Plan and execute marketing campaigns across various channels (digital, print, social media, etc.) to increase brand awareness and drive sales.
Plan and execute product launches, ensuring successful market entry and consumer acceptance.
Develop product positioning and messaging that differentiates the company’s products from competitors.
Ensure consistent brand messaging across all marketing and sales channels.
Oversee the development and implementation of brand strategies to enhance brand equity.
Continuously updating all prospects on company product modifications, changes and enhancements.
Plan and execute product launches, ensuring successful market entry and consumer acceptance.
Develop product positioning and messaging that differentiates the company’s products from competitors

RELATIONSHIP MANAGEMENT
Build and maintain strong relationships with key clients, partners, and stakeholders
Represent the company at industry events and conferences.
Stay updated on local regulations and industry developments that may impact the business.
Develop and maintain strong relationships with key customers, distributors, and partners.
Implement customer feedback mechanism to improve product offerings and customer satisfaction
Manage public relations efforts to enhance the company’s image and reputation.

Qualifications:
Bachelor's degree in Business Administration, Marketing, or related field; MBA
Proven track record of success in sales leadership roles, preferably in the medical equipment or healthcare industry.
Strong understanding of medical equipment and consumables, market dynamics, and customer needs.
Excellent leadership, communication, and interpersonal skills.
Strategic thinker with the ability to develop and execute sales plans effectively.
Results-oriented with a focus on driving revenue growth and achieving targets.
Ability to build and maintain relationships with clients and key stakeholders.
Analytical mindset with proficiency in sales data analysis and reporting.
Team player with a collaborative approach and a passion for driving success.