Email Marketing Specialist (Remote)
remote, National Capital Region
Posted today
- Company:
- Cube Care Co.
- Company Description:
- Cube Care Company provides high-quality decorative products and services for healthcare and commercial interiors. We offer a turnkey solution for clients looking for the highest quality products and textiles available for healthcare and commercial interiors, including cubicle curtains, tracks, shower curtains, cart covers, window treatments and bedding, as well as installation and maintenance services, please check our complete product offering brochure. With our high quality products, unmatched personal service and expert guidance, we’ve become one of the most trusted names in the industry for medical facility and hospital cubicle curtains. Our commitment to delivering results has enabled us to build long standing relationships with our clients and follow through on our promises every time.
- Contract Type:
- Full Time
- Experience Required:
- 2 years
- Education Level:
- Bachelor’s Degree
- Number of vacancies:
- 1
Job Description
*Email Campaign Management
- Develop, execute, and optimize drip campaigns to nurture leads and increase conversions.
- Create and manage email newsletters to engage customers and prospects with valuable content.
- Segment and personalize email campaigns based on customer behavior and preferences.
*Database & List Management
- Maintain a clean and updated email database by removing invalid or inactive contacts.
- Implement best practices to improve email deliverability and minimize bounce rates.
- Ensure compliance with GDPR, CAN-SPAM, and other email marketing regulations.
*Marketing Automation & Performance Tracking
Set up and manage email automation workflows to improve customer engagement.
Analyze email performance metrics (open rates, CTR, conversions) and optimize accordingly.
Conduct A/B testing on subject lines, content, and send times to maximize effectiveness.
*Collaboration & Strategy
- Work closely with sales and marketing teams to align email campaigns with business objectives.
- Develop strategies to re-engage inactive subscribers and improve retention.
- Stay updated on email marketing trends, best practices, and new tools
*Social Media Marketing
- Develop and implement content calendars across platforms (e.g., Facebook, Instagram, LinkedIn, Twitter, TikTok).
- Write engaging copy and design visuals in collaboration with graphic designers.
- Respond to messages, comments, and engage with the community.
- Monitor and report on key performance indicators (KPIs) such as reach, engagement, follower growth, and conversions.
- Stay updated on social media trends and integrate them into campaigns.
* Requirements
- Proven experience in email marketing, automation, database management and social media.
- Proficiency in email marketing platforms (Mailchimp, HubSpot, Klaviyo, ActiveCampaign, etc.).
- Strong understanding of email segmentation, A/B testing, and campaign analytics.
- Knowledge of HTML/CSS for email formatting (a plus but not required).
- Excellent copywriting skills and attention to detail.
- Ability to work independently and meet deadlines in a fast-paced environment.
