Brand and Product Marketing Manager - for Pure Living Wellness

As a Product/Brand Manager, you will manage all aspects of product/program development from concept to final delivery, and consistently deliver successful product/programs on time and in budget.

1. Lead program conception and development for assigned categories partnering closely with all necessary cross-functional teams

Develop strategy in partnership with Brand and Communications Manager and Operations/Sales for focus categories
Oversee and lead preparation of all necessary paperwork (Concept Briefs, Program Briefs, Creative Briefs); Manages development and 380 support programs to ensure all are on time, within budget and meet strategic and financial objectives.
Leads meetings with cross-functional teams on status of program development.
Responsible for gaining approval for assigned segment programs and projects

2. Responsible monitoring category performance, product opportunities and all category related information.
Ability to compile and analyze data quickly to create data-based recommendations and strategies
Monitor the performance of categories versus the competition to identify product need gaps and opportunities; develop and execute action plans to improve brand performance when needed.
Is the expert and key point person for performance of assigned segments (shipments, sell-thru, cost of goods, SKU count, pricing and new product forecasts) as well as the competition.

3. Passionate about cultural, beauty and skincare trends, constantly finding new ways of how to activate and lead the industry

4. Anticipate future trends and react to business needs to constantly refine marketing strategies and plans

5. Partner with digital and brand and communications team to create relevant studies to inform product positioning and innovation strategy by analyzing and compiling research data.

6. Ability to brief & guide creative in an effective way with both internal and external teams

7. Establish a strong rapport with the independent sales force to generate new ideas and gain continued feedback regarding the effectiveness and current tools and potential information/educational needs.

8. Develop, manage and allocate marketing budgets for campaigns