Brand Marketing Associate
Manila, National Capital Region
Posted 21 days ago
- Company:
- Hungry tiger group inc.
- Company Description:
- Hungry Tiger Group Inc. is an emerging player in the Philippine food and beverage industry, best known for its innovative approach to restaurant and cafe businesses. The company has quickly established a reputation for providing quality dining experiences that appeal to a wide range of customers, with a focus on combining global trends with local tastes. The Hungry Tiger Group Inc. brought the international brand, Royaltea from China who uses oriental tea's, milk teas and fresh fruit drinks, which has contributed to its strong presence in the local food & drinks scene. Currently they have 9 branches in Metro Manila.
- Contract Type:
- Full Time
- Experience Required:
- 1 year
- Education Level:
- Bachelor’s Degree
- Number of vacancies:
- 1
Job Description
• Brand Strategy Development: Crafting and implementing a strategic marketing plan that enhances brand visibility and resonates with the target audience (particularly Gen Z and millennials, as they are the likely core customers for a trendy brand like Royaltea).
• In-Store Promotions: Creating innovative, customer-centric in-store promotions and events that will generate buzz and drive foot traffic to the locations.
• Brand Consistency: Ensuring all marketing materials, social media content, and campaigns align with the Royaltea brand book, maintaining a strong and cohesive brand identity.
• Campaign Management: Overseeing marketing campaigns across multiple channels (social media, in-store, partnerships, etc.) to ensure they're effective and on-brand.
- Salary:
- ₱20,000.00 Monthly
