Public Relations Assistant

Reports To
The PR will report to the President and CEO, VP for Operations and General Manager.
Duties & Responsibilities
 Build relationships with journalists, write press release, and secure media
coverage.
 Plan and execute PR campaigns, craft messaging, and manage crises.
 Write speeches, blogs, social media posts, and promotional materials.
 Organize press conferences, promotional events, and outreach programs.
 Track media coverage, analyze PR campaign effectiveness, and prepare reports.
 Build relationships with key stakeholders and act as a spokesperson when
needed.
 Other functions as may deem necessary by the General Manager

Qualifications
 Exceptional written and verbal communication.
 Strong interpersonal and networking abilities.
 Creativity and organizational skills.
 Problem-solving and adaptability.
 Prior experience in PR, communications, or media (internships or entry-level
roles acceptable).
 Familiarity with media monitoring tools and social media platforms.
 Proficiency in PR tools (e.g., Cision, Meltwater).
 SEO and digital marketing knowledge (preferred).