Marketing Associate

Job Responsibilities:

Develop, conceptualize, and execute social media content plans and calendars for various platforms and accounts.
Create engaging and consistent content across all social media platforms, including writing and editing posts to improve customer engagement and boost social media campaigns.
Manage a high volume of daily social media posts to ensure active brand presence.
Coordinate and oversee social influencer partnerships, including collaborations with vloggers, influencers, live-sellers and User-Generated Content (UGC) creators.
Prepare daily, weekly, and monthly reports on social media marketing performance, tracking key metrics and campaign effectiveness.
Provide strategic recommendations to optimize social media marketing efforts for better engagement and conversions.
Stay up-to-date with the latest social media trends, best practices, and emerging technologies to enhance marketing strategies.
Create, manage, and optimize Facebook Ads campaigns to align with business objectives and drive results.
Capture high-quality photos and videos for social media content.
Design and edit creative materials using Canva and/or Photoshop for promotional content.

Qualifications:

Bachelor’s degree in Marketing, Communications, Advertising, or a related field (preferred but not required).
At least 1 year of experience in social media management, digital marketing, or content creation.
Strong copywriting and content development skills with the ability to create engaging social media posts.
Experience in Facebook, TikTok, IG Ads management and understanding of social media algorithms.
Proficiency in graphic design tools such as Canva and Photoshop.
Experience in coordinating social influencer campaigns and partnerships.
Strong analytical skills with the ability to track and report marketing performance.