Marketing Associate

Key Responsibilities:

1. Campaign Management:

Assist in planning, developing, and executing marketing campaigns to promote new products, seasonal offerings, and brand events.

Coordinate with design, external vendors, and operations teams to ensure alignment with campaign goals.

2. Social Media and Content Creation:

Manage social media accounts by posting content, engaging with followers, and tracking performance metrics.

Create compelling copy and visuals for digital platforms, including blogs, newsletters, and advertisements.

Work with photographers and videographers to produce high-quality content showcasing the brand and products.

3. Research and Analysis:

Conduct market research to identify consumer trends, competitor activities, and emerging opportunities in the F&B space.

Analyze campaign performance using tools like Google Analytics, social media insights, and POS data.

Provide actionable insights to optimize marketing strategies.

4. Event Coordination:

Support the planning and execution of brand activations, tastings, and promotional events.

Work with vendors and partners to ensure seamless event delivery.

5. Brand Collaboration:

Maintain and enhance relationships with influencers, bloggers, and media outlets to increase brand exposure.

Collaborate with external agencies for creative and media buying support.