Digital Marketing Lead

Pasig City, National Capital Region

Posted 3 days ago


Company:: Dempsey Resource Management Inc.
Company Description:: Dempsey Resource Management Inc. (DEMPSEY) is an executive search and referral services company. We do assist our client companies in the sourcing of competent and qualified candidates to fill up various job positions in their organization. The job positions we are targeting for our referred candidates are those intended for direct hiring by our clients. Our company is not a contracting agency. We do not hire and deploy people to other companies for contractual, temporary jobs or even special projects.
Contract Type:: Full Time
Experience Required:: 5 to 10 years
Education Level:: Bachelor’s Degree
Number of vacancies:: 1

Job Description

Are you an expert in SEO, content strategy, and digital marketing analytics? We are looking for a Digital Marketing Lead to develop and execute high-impact marketing campaigns, drive organic growth, and optimize conversion strategies. If you have a strong background in SEO, SEM, and data-driven marketing, this is your chance to take the lead in a dynamic and results-oriented team!

Location: Ortigas, Pasig City (Hybrid setup after regularization – 2 days WFH, 3 days onsite)
Schedule: 5 AM – 2 PM or 6 AM – 3 PM (AU Account)
Salary: P80,000 – P100,000

Key Responsibilities:
1. SEO & Content Strategy:
- Conduct in-depth SEO audits and keyword research using industry-leading tools (Ahrefs, SEMrush, Moz).
- Analyze competitor landscapes and backlink profiles to identify growth opportunities.
- Implement on-page and technical SEO best practices (internal linking, page speed, schema markup, headers).
- Manage off-page SEO initiatives, including link building and social media integration.
- Develop and execute a content strategy aligned with brand objectives and audience needs.
2. Analytics & Optimization:
- Utilize Google Analytics and Google Search Console to monitor SEO performance and deliver detailed reports.
- Manage PPC campaigns on Google Ads and conduct A/B testing for optimization.
- Lead conversion rate optimization efforts through A/B testing, UX improvements, and behavior analysis.
- Track KPIs related to organic traffic and conversions to refine strategies.
3. Web Development & Technical Support:
- Optimize site structure and functionality using CMS platforms like WordPress.
- Collaborate with web development teams to ensure SEO-friendly design.
- Independently manage SEO initiatives (keyword strategy, link-building, competitor analysis).
4. Project Management & Leadership:
- Manage multiple digital marketing projects and ensure deadlines are met.
- Mentor junior team members on SEO and content development best practices.
- Stay updated on industry trends and algorithm changes.

Qualifications:
- 5+ years of experience in digital marketing, with a focus on SEO, SEM, content strategy, and analytics.
- Advanced knowledge of SEO tools (Ahrefs, SEMrush, Moz), Google Analytics, and Google Search Console.
- Experience managing PPC campaigns on Google Ads.
- Proficiency in CMS platforms (WordPress) and basic HTML/CSS and JavaScript.
- Strong project management, analytical, and strategic thinking skills.
- Willingness to work in Ortigas, Pasig City.
Additional Competencies:
- Knowledge of web development and UX design principles.
- Passion for continuous learning in SEO and digital marketing.
- Leadership and mentoring experience.

NOTE: ALL POSITIONS ARE FOR DIRECT HIRE AND NOT UNDER AGENCY.