Digital Marketing Lead/AU account
Pasig, National Capital Region
Posted more than 30 days ago
- Company:
- Dempsey Recruitment Firm Direct Hire
- Company Description:
- Dempsey Resource Management Inc. is a company authorized to engage in the local manpower placement. It is duly registered with the Department of Labor and Employment, Securities and Exchange Commission, Bureau of Internal Revenue with the corresponding Quezon City business permit. There is no other company registered with exactly the same with our trade name and address. Clearly, anyone who represents and uses our trade name Dempsey Resource Management Inc. is deemed fake and a scammer. Our company is a Recruitment Firm not an Agency and we handled the process for Direct Hire and Permanent Positions for Professionals, Executive and Skilled.
- Contract Type:
- Full Time
- Experience Required:
- 5 to 10 years
- Education Level:
- Bachelor’s Degree
- Number of vacancies:
- 1
Job Description
Location: Ortigas, Pasig City (Hybrid after regularization – 2 days WFH, 3 days onsite)
Schedule: 5 AM – 2 PM or 6 AM – 3 PM (AU account)
Job Overview
Plan, execute, and optimize digital campaigns to boost online presence and increase organic traffic
Specialize in SEO, content strategy, analytics, and conversion rate optimization
Ensure campaigns meet measurable KPIs and align with business objectives
Key Responsibilities
1. SEO & Content Strategy
Conduct SEO audits and keyword research using Ahrefs, SEMrush, Moz
Analyze competitor strategies and backlink profiles for growth opportunities
Implement on-page and technical SEO best practices (internal linking, page speed, schema markup)
Manage off-page SEO, including link building and social media integration
Develop and execute a content strategy aligned with brand goals and SEO objectives
2. Analytics & Optimization
Utilize Google Analytics & Google Search Console to track SEO performance
Set up and manage PPC campaigns (Google Ads) with A/B testing
Lead conversion rate optimization (A/B testing, UX improvements, behavior analysis)
Monitor KPIs for organic traffic, conversions, and campaign performance
3. Web Development & Technical Support
Use CMS platforms (WordPress) for website optimization
Apply basic HTML/CSS and JavaScript for site enhancements
Work with developers to ensure SEO-friendly website structures
4. Project Management & Leadership
Manage multiple digital marketing projects and ensure timely execution
Mentor junior team members on SEO and content development best practices
Stay updated on search algorithm changes, industry trends, and digital marketing innovations
Qualifications
Experience: 5+ years in digital marketing (SEO, SEM, content strategy, analytics)
Technical Skills:
Proficiency in SEO tools (Ahrefs, SEMrush, Moz)
Expertise in Google Analytics, Google Search Console, and PPC (Google Ads)
CMS experience (WordPress) with knowledge of HTML, CSS, and JavaScript
Soft Skills:
Strong project management, analytical, and strategic thinking
Ability to set measurable KPIs and track campaign performance
Additional Competencies:
Knowledge of web development, UX, and design principles
Passion for continuous learning in SEO and digital marketing trends
Leadership or mentoring experience in SEO and content strategies
- Salary:
- ₱80,000.00 Monthly
