Social Media Manager

Duties and Responsibilities:

• Acquire training and license on all platforms, like Sprinkler, Advocacy, Word Press, SEMRush, etc
• Develop familiarity and comfort with all SE platforms and tools.
• Actively participate in SE social media community meetings
• Stay up to speed on all social media developments from global team, global marketing.
• Get to know local social media approaches in other Energy Management division teams and company's country communication teams.

Oversee and guide the work of one or more Social Media Specialists focused on social media execution/publication of:
• Their training and mastery of all SE social media practices and platforms
• Their building and maintenance the Power System & Services Global Marketing team’s social media calendar and repository
• Their execution and publication of Social Post, Blog post, and Video Publication
• Their Advocacy platform work
• Their Reporting tasks.
• Their content creation activities and methods
• Their contribution to newsletters and highlights
• Step in to perform publication and execution during any absence of Social Media Specialist
• Define social media objectives under context of communication, campaign, business, and division objectives.
• Build and activate a social media strategy per campaign and overall Power System & Services division (not just tactics and calendar) that supports the individual Power System & Services global marcom campaigns and their businesses, and is aligned to thought leadership objectives and the Digital Marketing and Web team’s objectives.
• Take Responsibility for Social Media Performance
• Plan and execute initiatives to improve social media presence and online personas of key PS&S leadership team
• Lead planning and execution of some internal and all digital events

Qualifications:
• 5+ years specialist social media experience - external, internal, in house or agency
• Proven record of effectiveness in developing, implementing, managing and measuring social media strategy - successful candidate should be able to demonstrate successful outcomes from communications activities where they have conceptualized, developed and executed a social strategy and media plans.
• Small team leadership experience
• Communication expert with strong written and verbal communication skills: capacity to write and articulate engaging content and well-crafted messaging aligned with EM and its divisions. Strong presentation / advisory skills - clear, concise thinking and sufficient gravitas to deliver meaningful advice to leaders on communications strategy in a timely fashion.
• Strong project management skills - able to organize work in a methodical and rigorous manner, but equally comfortable in a deadline-driven, fast-paced environment. Strong attention to detail.
• Willingness to learn the “nuts and bolts” of the businesses our division global marketing team exists to support.
• Creative thinking and the ability to generate innovative ideas to enhance brand presence and engagement.
• Analytical mindset and the ability to interpret data to drive actionable insights.
• Passion for storytelling, learning and a commitment to quality and excellence.
• Familiarity with graphic design principles and basic photo and video editing skills.