Trade Marketing Specialist

DIRECT HIRING

I. JOB DESCRIPTION:
A trade marketing specialist specializes in assisting wholesalers, retailers, or distributors with their marketing strategy, including message development, marketing materials, and brand awareness, and assists in implementing brand management and marketing strategies.

II. DUTIES AND RESPONSIBILITIES:
● Budget Management:
○ Actively participate in the management of the marketing budget, ensuring effective allocation
● Event Coordination:
○ Lead the coordination efforts to secure the marketing calendar of events with retailers. ○ Proactively engage with retail buyers and the marketing department to align upcoming events/projects with the company’s strategic objectives.
● Marketing Materials:
○ Spearhead the creation and publication of up-to-date promotional materials, collaborating closely with account managers and retail clients.
● Collaboration:
○ Facilitate seamless collaboration with graphic artists, print providers, corporate giveaway providers, photographer/videographer, bloggers/influencers, and other agencies.
● Business Proposals:
○ Take the lead in creating comprehensive business proposals, including project costing and mockup designs, ensuring alignment with the needs and expectations of clients or buyers.
● Event Execution:
○ Play a key role in the meticulous execution of décor for events and retail planograms, ensuring a visually compelling representation of the brand.
● Promotions and Proposals:
○ Lead implementation of marketing promos in supermarkets, developing innovative mechanics and compelling proposals to drive engagement.
● Analysis:
○ Conduct in-depth analysis of sampling report results, online ad campaigns, and projects/events, providing valuable insights for continuous improvement.
● Catalog Management:
○ Take ownership of updating the company’s product catalog/kit for account managers, ensuring accuracy and relevance to market trends.
● Online Activities:
○ Manage day-to-day online activities, including customer inquiries, complaints, feedback, and the regular update of information on social media ads and the company website.
● Market Research:
○ Oversee external vendors, competitors, and the introduction of new products, services, and promos. Gather data on consumer research and behavior to inform strategic decision-making.
● Training and Orientation:
○ Lead the coordination and execution of yearly product orientation sessions for clients, samplers, merchandisers, and existing retail establishments and their staff.
● Client Presentations:
○ Take an active role in ideation and the presentation of the product line to potential customers and existing distributors, ensuring a compelling and persuasive delivery.
● Event Oversight:
○ Provide oversight for marketing events/support for clients, including quarterly store openings, anniversaries, and membership events, ensuring seamless execution and maximum impact.

QUALIFICATIONS:
III.A. Educational Requirement
● Must possess at least a Bachelor’s/College degree preferably in Marketing or equivalent ● Knowledgeable in GMP and FMCG qualifications or retail background.
III.B. Work Experience
● With 3 to 4 years’ experience in digital trade marketing

IV. COMPETENCIES:
IV.A. Knowledge Competencies
● Knowledgeable in excel/ powerpoint/Adobe Photoshop/Ai/Video Editing Apps
● Marketing Program development for retail outlets.
● Research Analytics
IV.B. Skills Competencies
● Relevant industry experience.
● Project management skills.
● Good numerical skills.
● Leadership skills.
● Attention to detail.
● Planning & organization skills.
● Good written and oral communication skills.
● Problem analysis & Problem-solving skills.
● Proactive.
● Self-motivated and enthusiastic.