Trade marketing specialist

DUTIES AND RESPONSIBILITIES:
● Budget Management:
○ Actively participate in the management of the marketing budget, ensuring effective
allocation
● Event Coordination:
○ Lead the coordination efforts to secure the marketing calendar of events with retailers.
○ Proactively engage with retail buyers and the marketing department to align upcoming
events/projects with the company’s strategic objectives.

● Marketing Materials:
○ Spearhead the creation and publication of up-to-date promotional materials,
collaborating closely with account managers and retail clients.

● Collaboration:
○ Facilitate seamless collaboration with graphic artists, print providers, corporate
giveaway providers, photographer/videographer, bloggers/influencers, and other
agencies.
● Business Proposals:
○ Take the lead in creating comprehensive business proposals, including project costing
and mockup designs, ensuring alignment with the needs and expectations of clients or
buyers.
● Event Execution:
○ Play a key role in the meticulous execution of décor for events and retail planograms,
ensuring a visually compelling representation of the brand.

● Promotions and Proposals:
○ Lead implementation of marketing promos in supermarkets, developing innovative
mechanics and compelling proposals to drive engagement.

● Analysis:
○ Conduct in-depth analysis of sampling report results, online ad campaigns, and
projects/events, providing valuable insights for continuous improvement.

● Catalog Management:
○ Take ownership of updating the company’s product catalog/kit for account managers,
ensuring accuracy and relevance to market trends.

● Online Activities:
○ Manage day-to-day online activities, including customer inquiries, complaints,
feedback, and the regular update of information on social media ads and the company
website.

● Market Research:
○ Oversee external vendors, competitors, and the introduction of new products, services,
and promos. Gather data on consumer research and behavior to inform strategic
decision-making.
● Training and Orientation:
○ Lead the coordination and execution of yearly product orientation sessions for clients,
samplers, merchandisers, and existing retail establishments and their staff.

● Client Presentations:
○ Take an active role in ideation and the presentation of the product line to potential
customers and existing distributors, ensuring a compelling and persuasive delivery.

● Event Oversight:
○ Provide oversight for marketing events/support for clients, including quarterly store openings,
anniversaries, and membership events, ensuring seamless execution and maximum impact.

QUALIFICATIONS:

III.A. Educational Requirement
● Must possess at least a Bachelor’s/College degree preferably in Marketing or equivalent
● Knowledgeable in GMP and FMCG qualifications or retail background.
III.B. Work Experience
● With 3 to 4 years’ experience in digital trade marketing

IV. COMPETENCIES:
IV.A. Knowledge Competencies
● Knowledgeable in excel/ powerpoint/Adobe Photoshop/Ai/Video Editing Apps
● Marketing Program development for retail outlets.
● Research Analytics
IV.B. Skills Competencies
● Relevant industry experience.
● Project management skills.
● Good numerical skills.
● Leadership skills.
● Attention to detail.
● Planning & organization skills.
● Good written and oral communication skills.
● Problem analysis & Problem-solving skills.
● Proactive.
● Self-motivated and enthusiastic.