Trade Marketing Specialist

QUALIFICATIONS:
A. Educational Requirement
● Must possess at least a Bachelor’s/College degree preferably in Marketing or equivalent
● Knowledgeable in GMP and FMCG qualifications or retail background.
B. Work Experience
● With 3 to 4 years’ experience in digital trade marketing

DUTIES AND RESPONSIBILITIES:
● Budget Management:
○ Actively participate in the management of the marketing budget, ensuring effective allocation
● Event Coordination:
○ Lead the coordination efforts to secure the marketing calendar of events with retailers. ○ Proactively engage with retail buyers and the marketing department to align upcoming events/projects with the company’s strategic objectives.
● Marketing Materials:
○ Spearhead the creation and publication of up-to-date promotional materials, collaborating closely with account managers and retail clients.
● Collaboration:
○ Facilitate seamless collaboration with graphic artists, print providers, corporate giveaway providers, photographer/videographer, bloggers/influencers, and other agencies.
● Business Proposals:
○ Take the lead in creating comprehensive business proposals, including project costing and mockup designs, ensuring alignment with the needs and expectations of clients or buyers.
● Event Execution:
○ Play a key role in the meticulous execution of décor for events and retail planograms, ensuring a visually compelling representation of the brand.
● Promotions and Proposals:
○ Lead implementation of marketing promos in supermarkets, developing innovative mechanics and compelling proposals to drive engagement.
● Analysis:
○ Conduct in-depth analysis of sampling report results, online ad campaigns, and projects/events, providing valuable insights for continuous improvement.
● Catalog Management:
○ Take ownership of updating the company’s product catalog/kit for account managers, ensuring accuracy and relevance to market trends.
● Online Activities:
○ Manage day-to-day online activities, including customer inquiries, complaints, feedback, and the regular update of information on social media ads and the company website.
● Market Research:
○ Oversee external vendors, competitors, and the introduction of new products, services, and promos. Gather data on consumer research and behavior to inform strategic decision-making.
● Training and Orientation:
○ Lead the coordination and execution of yearly product orientation sessions for clients, samplers, merchandisers, and existing retail establishments and their staff.
● Client Presentations:
○ Take an active role in ideation and the presentation of the product line to potential customers and existing distributors, ensuring a compelling and persuasive delivery.
● Event Oversight:
○ Provide oversight for marketing events/support for clients, including quarterly store openings, anniversaries, and membership events, ensuring seamless execution and maximum impact.