Public Relations Specialist

As a Public Relations Specialist, you will play a key role in developing and maintaining a positive public image for the company. You will be responsible for creating press releases, handling media inquiries, and managing both internal and external communications. This role requires creativity, strong communication skills, and the ability to adapt quickly in a fast-paced environment.

Key Responsibilities:

• Develop and execute public relations strategies to enhance the company’s brand and image.
• Write and distribute press releases, speeches, and other PR materials.
• Manage relationships with media outlets and respond to media inquiries.
• Coordinate and attend events, press conferences, and other promotional activities.
• Monitor media coverage and report on trends and media sentiment.
• Engage with the public on social media platforms, ensuring alignment with PR strategy.
• Assist in crisis communication management as needed.
• Collaborate with internal teams to ensure consistent messaging across all platforms.
• Utilize PR tools (e.g., Cision, Meltwater) and social media platforms to track brand visibility.

Requirements:

• Exceptional written and verbal communication skills.
• Strong interpersonal and networking abilities.
• Creativity and the ability to generate fresh, engaging ideas.
• Excellent organizational skills and attention to detail.
• Strong problem-solving abilities and adaptability.
• Prior experience in public relations, communications, or
media (internships or entry-level roles acceptable).
• Familiarity with media monitoring tools and social media platforms.
• Proficiency in PR tools (e.g., Cision, Meltwater).
• SEO and digital marketing knowledge is preferred.