Public Relations Manager

Hybrid (Once a work in the office) | BGC, Taguig

Position Overview:
We are seeking an experienced and visionary Public Relations Lead to join our client''''s dynamic digital advertising company. This role is pivotal in managing the company’s reputation, growing the PR business, and crafting innovative communication strategies. The ideal candidate is a seasoned PR professional with exceptional crisis management skills, a proven ability to expand PR portfolios, and a deep understanding of the digital advertising landscape.

Key Responsibilities:

Strategic Planning and Execution
Develop and execute comprehensive PR strategies that enhance brand reputation and visibility.
Identify opportunities for thought leadership, media coverage, and public engagement.
Cultivate and maintain relationships with media outlets, industry influencers, and key stakeholders.

Crisis Management
Lead crisis communication efforts, including crafting response plans, managing sensitive issues, and mitigating risks.
Act as a spokesperson when necessary, ensuring consistent messaging and transparency during crises.
Proactively identify potential risks and prepare preemptive communication strategies.

Business Growth and Client Relations
Expand the PR service offering by identifying and securing new business opportunities.
Build strong relationships with clients, providing strategic counsel on PR initiatives.
Collaborate with the sales and marketing teams to align PR efforts with business growth objectives.

Content Development
Oversee the creation of press releases, speeches, articles, and other PR materials.
Ensure all content aligns with brand messaging and resonates with target audiences.
Supervise storytelling efforts that position the company and its clients as industry leaders.

Team Leadership and Development
Lead and mentor a team of PR specialists, fostering professional growth and collaboration.
Conduct regular training sessions to ensure the team stays ahead of PR trends and best practices.
Coordinate with other departments to ensure PR strategies are integrated across campaigns.

Performance Measurement and Reporting
Track the effectiveness of PR campaigns and report on key performance metrics.
Use insights and data to refine strategies and optimize future efforts.

Qualifications:

Education and Experience
Bachelor’s degree in Public Relations, Communications, Journalism, or a related field.
A minimum of 7 years of relevant experience in public relations, with at least 3 years in a leadership role.

Skills and Competencies
Proven expertise in crisis management, with a successful track record of handling high-pressure situations.
Strong media relations skills, with established connections in traditional and digital media.
Excellent verbal and written communication skills, including public speaking and presentation abilities.

Business Development Skills
Demonstrated success in growing PR portfolios and securing new clients.
Ability to identify trends, pitch ideas, and close deals that align with company goals.

Analytical and Technical Proficiency
Proficient in PR management tools (e.g., Cision, Meltwater) and social media monitoring platforms.
Strong understanding of data-driven decision-making and ROI tracking for PR campaigns.

Soft Skills
Strategic thinker with a creative mindset and a proactive approach to problem-solving.
Exceptional leadership and team management abilities.
Highly organized, detail-oriented, and adaptable to fast-paced environments.