Lead Generation and Appointment Setting Specialist

Key Responsibilities
Outreach and Engagement: Contact individuals, businesses, government agencies, or public organizations through emails, phone call, social media platforms (LinkedIn especially) to establish and nurture a connection or series of connections, and eventually introduce products and/or services, and set the stage for mutually beneficial partnerships.
Lead Generation and Prospecting: Research, identify and engage with potential clients using strategies and platforms, including, but not limited to, social media platforms, LinkedIn (free), LinkedIn Sales Navigator, Facebook, CRM tools (i.e., Salesforce, HubSpot, ActiveCampaign, etc.), and other lead generation systems, (ie., Appolo.io, Prospect.io, Lusha, ZoomInfo, etc.). Develop and implement outbound campaigns, such as, emails and calls, and social media campaigns to generate leads.
Relationship Management: Establish, maintain and nourish relationships with business partners and clients by improving current services and identifying other areas of opportunity for new services.
Lead Qualification: Use consultative selling strategies in discovery or exploratory calls to position the company's services as custom-fit answers to client needs, challenges, and problems of concerns after determining the level of value of the prospects.
Appointment Setting: Schedule prospects for follow-up calls or appointments with the sales or business development team.
Performance Tracking: Forecast, monitor and evaluate the effectiveness of business development projects, campaigns and other initiatives. Capture, report, analyze and present lead generation metrics. Use analytics to produce insights to improve sales strategies and approaches, change sales cadence, or use different tools.
CRM Management: Encode/upload, amend, maintain and secure data in the company’s CRM system. Conduct data sanitation on a regular basis.
Cross-functional Collaboration: Work closely with the team members of different department to ensure alignment on needs, developments, assistance needed for a cohesive and efficient overall operations and service delivery.
Market Insights: Keep self abreast with current, emerging and new industry trends, competitor activities, new technologies, thereby providing insights that will help improve the company’s market stance.
Achieving Targets: Meet daily, weekly and monthly targets.
Additional Duties: Perform ad hoc tasks as required by the immediate manager.

Qualifications
A high school diploma (old or K-12 curriculum). A Bachelor’s Degree is preferred but is not required.
Three to five years of experience in lead generation, lead. qualification, appointment setting or similar role.
High level of proficiency in the use of lead generation software (Apollo,io, Lusha, Zoominfo, Contactout, Clay, etc,)
Experience in lead generation through online channels, especially LinkedIn.
Keen attention to details.
Very good written and spoken English skills.
Strong data gathering, reporting, analytics and presentation skills.
Proactive, flexible and adaptive.
Has a ready remote work setup.
Can start immediately.