Marketing Manager

Job Summary:

The Brand Manager is responsible for developing and executing marketing strategies to promote a specific product or product line. This role involves market research, campaign planning, and cross-functional collaboration to drive brand awareness, customer acquisition, and revenue growth.

Key Responsibilities:

1. Campaign Management:
-Plan, execute, and monitor marketing campaigns tailored to the product's target audience.
-Develop creative marketing content, including promotional materials, digital ads, and social media posts.
-Coordinate with design and content teams to ensure campaign consistency across channels.

2. Market Research and Analysis:
-Conduct market research to understand customer needs, preferences, and competitive landscape.
-Analyze campaign performance and customer feedback to optimize future strategies.

3. Product Positioning:
-Define and communicate the product's value proposition and key differentiators.
-Collaborate with the sales team to develop effective sales enablement materials.

4. Budget Management:
-Manage the marketing budget for the assigned product.
-Ensure campaigns are cost-effective and deliver a high return on investment (ROI).

5. Collaboration:
-Work closely with product development, sales, and other departments to align marketing efforts with business goals.
-Serve as the primary point of contact for all marketing activities related to the product.

Qualifications & Skills:

· Bachelor’s degree in Marketing, Business Administration, or a related field.
· Proven experience in marketing, preferably with product-focused campaigns.
· Excellent project management, communication, and analytical skills.
· Creative mindset with the ability to think strategically.
· Willing to be assigned in Pinagbuhatan, Pasig City

Job Type: Permanent