Digital Marketing Officer

Responsible for developing and executing digital marketing strategies that drive brand awareness, engagement, and lead generation. This role combines expertise in content writing and graphic design to create compelling and visually appealing digital content across various platforms. The ideal candidate will have a strong background in both content creation and graphic design, with a proven ability to craft engaging marketing materials that resonate with target audiences.

· Content Creation: Develop high-quality written content for various digital channels, including websites, blogs, social media, email campaigns, and online advertisements. Ensure content is engaging, on-brand, and optimized for SEO.

· Graphic Design: Design and produce visually appealing graphics, including social media images, infographics, banners, and digital ads. Ensure that all graphics align with the brand’s visual identity and marketing objectives.

· Digital Marketing Strategy: Assist in the development and execution of digital marketing strategies to achieve specific goals, such as increasing website traffic, generating leads, and enhancing brand presence.

· Social Media Management: Create and manage social media content across platforms such as Facebook, Instagram, LinkedIn, and Twitter. Monitor engagement, respond to comments, and adjust strategies based on performance analytics.