Digital Marketing Officer

The primary responsibility of a Digital Marketing Officer (DMO) is to develop, implement, and manage manage online marketing strategies that promote a company's products, services, or brand. The role involves increasing brand awareness, driving website traffic, and acquiring leads or brand. The role involves increasing brand awareness, driving website traffic, and acquiring leads or customers through various digital channels.

Specific Responsibilities:
1. Digital Strategy Development: Creating and executing a comprehensive digital
marketing plan aligned with the company’s overall objectives.
2. Content Creation and Management: Overseeing or creating engaging content for social
media platforms.
3. Social Media Management: Managing social media platforms to engage with the
audience, monitor trends, and grow followers.
4. Data Analysis and Reporting: Monitoring the performance of campaigns using tools like
Google Analytics.

5. Paid Advertising: Managing online advertising campaigns (Google Ads, Facebook Ads)
to drive traffic and conversions.
6. Collaboration: Working closely with other departments, such as Operations, to ensure
contents are aligned.
7. Brand Management: Ensuring consistency of the brand’s voice across all digital
platforms.
8. Staying Updated on Trends: Keeping up-to-date with the latest trends in digital
marketing.

Qualifications:

1.Educational Background:
Bachelor's degree in Marketing, Communications, Business, or a related field. Special courses in digital marketing can be a plus.

2.Experience:
1-2 years' experience in digital marketing or related role, such as marketing coordinator, digital strategist, or content manager.

3.Technical Skills:
Proficiency with analytics tools like Google Analytics for tracking performance

Experience with social media platforms (Facebook, Instagram, Twitter, Linked In) and their advertising tools.

Paid advertising platforms like Google Ads and Facebook Ads Manager

4.Creativity and Design Skills
Ability to create engaging content (text, images videos) to produce content
Basic knowledge of graphic design software ex. Canva

5.Soft Skills
· Communication: Strong written and verbal communication skills for creating content.
Analytical Thinking: Ability to analyze data and turn insights into strategies.
Project Management: Good organizational skills to manage multiple campaigns and
deadlines.
Adaptability: Ability to stay updated with the latest digital trends.

Competencies:
1. Strategic Thinking:
Ability to develop and execute digital marketing strategies aligned with business
objectives

2. Technical Expertise in Digital Marketing:

· Paid Advertising: Expertise in platforms like Google Ads, Facebook Ads
Social media: Ability to effectively manage multiple social media platforms, engage
audiences, and measure success through analytics.
Content Marketing: Strong skills in developing content strategies that drive engagement,
traffic, and conversions.

3. Data Analysis and Insight:

· Proficiency in using tools like Google Analytics and social media insights to analyze
performance.

· Ability to interpret data and create reports to improve future campaigns.

4. Creativity and Innovation:

· Develop creative digital content (social media posts, ads) that resonates with target
audiences.

· Ability to think outside the box, come up with innovative campaigns, and experiment with
new digital formats and tools.

5.Communication and Collaboration:

· Excellent communication skills for writing clear, engaging content and collaborating with
cross-functional teams.

6. Brand and Reputation Management:

· Competence in ensuring brand consistency across all digital platforms (website, social
media, TH App).

· Vigilance in monitoring online reputation, responding to reviews, comments, and
feedback in a timely and professional manner.