Be a CRM Process Manager

A CRM (Customer Relationship Management) Process Manager is responsible for overseeing and optimizing the processes related to customer relationship management within an organization. This role focuses on implementing, maintaining, and improving CRM systems and processes to enhance customer satisfaction, drive customer retention, and ultimately improve the company’s bottom line. The CRM Process Manager ensures that the company’s CRM platform supports business objectives by driving customer engagement, streamlining workflows, and delivering data-driven insights.
This position requires strong knowledge of CRM platforms, process improvement methodologies, and a customer-centric mindset to manage CRM processes effectively across different departments, including sales, marketing, customer support, and service.

Qualifications:
Developing CRM strategy
Designing interventions to drive customer acquisition / customer engagement
Managing full spectrum of Sales/ Marketing program execution from strategy definition to technical delivery in Salesforce
Extensive experience and hands-on role in conducting requirement gathering and design workshops, preparing solution and functional blueprint, leading, and coordinating solution design and deployment across multi-dimensional team
Monitoring trends, analyzing data, to optimize sales & marketing programs
Identifying process improvement opportunities
Developing business case for CRM strategies, technology solutions
Developing / supporting development of CRM/Martech platform technology