Senior Marketing Officer

Job Summary
A Senior Marketing Officer (eCommerce) is responsible for overseeing the development, strategy, and performance of an online store's product offerings. This role involves a combination of product development, user experience (UX) design, marketing, data analysis, and business strategy.

Key Roles and Responsibilities
• Define the vision and strategy for the product assortment on the online platform.
• Work closely with supplier, design, engineering, and operations teams to deliver new product features or offerings.
• Develop product roadmaps and timelines, aligning business goals with product outcomes.
• Research consumer trends, market demands, and competitor offerings.
• Use data insights to determine which products should be added or removed from the catalog.
• Analyze user behavior, customer feedback, and product performance metrics.
• Ensure a seamless and user-friendly shopping experience across all touchpoints.
• Oversee the design and layout of product pages, ensuring they are visually appealing, informative, and optimized for conversions.
• Collaborate with UX/UI designers to enhance the customer journey on the site.
• Launch new products and monitor their performance post-launch.
• Set pricing strategies based on market conditions, competition, and margins.
• Analyze sales data and KPIs (Key Performance Indicators) to track product success.
• Iterate on products and features based on performance data.
• Use A/B testing and customer feedback to improve product presentation and performance.
• Coordinate with supply chain and logistics teams to ensure product availability and timely delivery.
• Work with inventory management to ensure stock levels align with demand.
• Conduct effective marketing promotions.
• Continuously test and optimize product pages, descriptions, and images to drive higher conversion rates.

Qualifications
Education, Licenses and Certificates:
• Bachelor’s degree in Marketing, Business, Communications, or any related field.
Relevant Experience:
• At least three (3) to five (5) years’ work experience as Marketing Officer or similar role
Knowledge, Skills, Abilities:
• Strong data analysis skills to assess product performance and identify improvement areas.
• Ability to interpret sales data, traffic, and other performance metrics.
• Ability to manage multiple projects simultaneously while meeting deadlines.
• Experience in leading cross-functional teams and managing the product development lifecycle.
• Excellent communication skills to work with various teams and external partners.
• Ability to present data and strategies clearly to stakeholders.
• Familiarity with eCommerce platforms (e.g., Shopify, Magento, WooCommerce, BigCommerce).
• Understanding of digital marketing tools, SEO, and customer relationship management (CRM) systems.
• A keen understanding of customer needs, behaviors, and preferences.
• Ability to think from the customer's perspective to improve product offerings and experiences.
• Basic knowledge of HTML, CSS, or JavaScript can be a plus for collaborating with development teams.
• Understanding of backend processes related to eCommerce (inventory, order management, etc.).

Internal & External Customers
Internal : C-Level, Department Heads, Managers and Employees of Trion Group of Companies
External : Vendors, Advertising Agencies, Digital Marketing Agencies, Social Media Influencers &
Bloggers, Product and Web Developers, Creatives (Graphic Artists /Designers, Photographers &
Videographers) , Sponsors, Suppliers, Manufacturers, consolidators , QA providers