Digital Media Buyer Lead

The Digital Lead Buyer will be responsible for strategizing, executing, and optimizing digital media campaigns across various platforms. The ideal candidate will have a deep understanding of digital media buying, excellent analytical skills, and a proven track record of driving successful digital marketing campaigns. This role requires a strategic thinker who can manage budgets, analyze performance data, and adapt to the ever-changing digital landscape.

Key Responsibilities:

● Strategy Development:
○ Develop comprehensive digital media strategies that align with client goals and objectives.

○ Conduct market research to identify trends, target audiences, and competitive insights.

● Campaign Execution:
○ Plan, execute, and manage digital media campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, Twitter, Tiktok, and programmatic channels.
○ Coordinate with creative teams to ensure ad assets are optimized for performance
○ Implement tracking mechanisms to monitor campaign performance.

● Optimization and Reporting:
○ Continuously monitor and analyze campaign performance data to identify areas for improvement
○ Optimize campaigns to maximize ROI and achieve KPIs.
○ Prepare and present detailed performance reports to clients and internal stakeholders.

● Budget Management:
○ Manage campaign budgets effectively, ensuring optimal allocation of resources.
○ Conduct regular budget reviews and adjustments based on performance insights.

● Collaboration and Communication:
○ Work closely with account managers, creative teams, and clients to ensure alignment and successful campaign execution.
○ Stay up-to-date with industry trends, best practices, and new digital advertising technologies.