Digital Product Manager

General Responsibilities:
● Manage third-party vendor performance and delivery.
● Oversee content uploads (articles, magazines) from staging to production
environment, ensuring proper display and loading across channels.
● Supervise website/app updates and changes.
● Lead user acceptance testing (UAT), quality assurance (QA), pilot runs, and A/B
testing to optimize user experience.
● Analyze user behavior and preferences to inform website/app improvements.
● Provide technical advice on platforms, plugins, and best practices.
● Manage back-end approval of comments, messages, and user interactions.
● Anticipate and resolve online risks, cybersecurity issues, bugs, and technical
problems.
● Collaborate with the IT team on crisis response and security breaches.
● Generate data analytics reports using tools like Google Analytics and relevant
platforms.
● Ensure compliance with IT standards.
Platform-Specific Responsibilities:
● Platform 1
○ Manage uploads from staging to production and ensure proper display on
channels.
○ Oversee plugin and theme updates, identify new developments, and provide
best-practice recommendations.
○ Analyze success metrics and produce data reports from Google Analytics and
Flipsnack.
● Platform 2 website rebuild:
○ Oversee vendor performance for the website rebuild, focusing on user-centric
design and best practices.
○ Analyze user behavior and preferences to inform website improvements.
○ Provide technical advice on latest trends and best practices.
○ Analyze success metrics and produce data reports from Google Analytics and
WordPress.
○ Manage back-end approval of comments, reactions, messages, and forum
interactions.
● Corporate Website
○ Oversee article uploads from staging to production and ensure proper display
on channels.
○ Ensure domain registration and web hosting are up to date.
● Company App:
○ Oversee content uploads from staging to production and ensure proper
display within the app.
○ Assist with the rollout of the app to different business units and provide
technical support.
○ Analyze success metrics and produce data reports from Google Analytics,
app analytics, and WordPress