EDM Copywriter (remote role)

About us

Urban CGI is an Australian company selling training and eLearning solutions with CGI into tier 1 and 2 customers in the industrial and education markets.

Our goal is to modernise systems so clients can change the world for the better, faster.

We've been in business for 20 years working with Tier 1 clients on complex projects to solve wicked problems across infrastructure, mining, rail, for design and training scenarios.

About the role

We are seeking a talented and creative eDM Copywriter to join our team. In this role, you will craft compelling, engaging, and conversion-driven email campaigns that captivate audiences, drive customer engagement, and align with our brand voice. You will play a key role in strategising, writing, and optimising email content to achieve marketing objectives while also building meaningful connections with our customers through entertaining and informative content.

Responsibilities
- Content Creation: Write persuasive and engaging email copy that aligns with the brand's tone and objectives.
- Campaign Strategy: Collaborate with marketing team to brainstorm and develop email marketing strategies that drive engagement and conversions
- Audience Targeting: Tailor email content for segmented audiences to maximise impact and relevance
- Customer Engagement: Send emails to customers to entertain, inform, and foster brand loyalty
- Collaboration: Work closely with the the delivery team and stakeholders to ensure cohesive campaigns that deliver a seamless user experience
- Performance Optimisation: A/B test subject lines, headers, and content to improve open rates, click-through rates, and conversions
- Compliance: Ensure email campaigns adhere to legal requirements and best practices (e.g., CAN-SPAM, GDPR)
- Analytics & Reporting: Analyse campaign performance data and refine copy based on insights and metrics

Reporting directly to the CEO, this is a remote-based role.

Skills and Requirements
- 3+ years’ experience as a copywriter, preferably focused on email marketing or digital marketing
- Creative thinker with excellent storytelling skills
- Experience with segmentation and personalisation strategies for email campaigns
- Exceptional writing, editing, and proofreading skills with attention to detail
- Familiarity with eDM tools such as Mailchimp, ZoomInfo, SalesForce, HubSpot, or Marketo
- Ability to work during Australian business hours
- Strong understanding of email marketing best practices and trends
- Ability to interpret data and analytics to refine and optimise email copy
- Basic HTML knowledge is a plus

Submit your updated resume, cover letter and portfolio of sample works.
Come and impress us and help us grow further.