Sales and Marketing Officer

We are looking for a creative and experienced Sales and Marketing Officer to join our dynamic marketing team. As a Sales and Marketing Officer, you will be responsible for developing and implementing effective strategies to enhance brand awareness, drive customer engagement, and support the overall growth of our organization. You will work closely with cross-functional teams to ensure consistent brand messaging and creative campaigns that resonate with our target audience. This is an exciting opportunity for a passionate marketer who thrives in a fast-paced environment and has a strong understanding of brand management and marketing principles.

Responsibilities:
1. Develop and execute comprehensive brand marketing strategies that align with the company's goals and objectives.
2. Collaborate with the marketing team to create engaging and persuasive brand campaigns across various channels, including digital, social media, print, and events.
3. Manage and maintain brand guidelines, ensuring consistent brand messaging and visual identity across all communication channels and touchpoints.
4. Oversee the development of compelling content, creative assets, and marketing collaterals that effectively communicate the brand's value proposition.
5. Coordinate with internal teams and external agencies to ensure timely execution of marketing campaigns and initiatives.
6. Work closely with the sales team to introduce the brand to potential clients through trade events, meetings, presentations, and other relevant channels.
7. Conduct market research to identify trends, consumer insights, and competitor activities to inform brand positioning and marketing initiatives.
8. Monitor and analyze brand performance metrics, including brand awareness, customer perception, and market share, and make data-driven recommendations to optimize marketing efforts.
9. Stay up-to-date with industry trends, emerging technologies, and best practices in brand marketing and incorporate relevant insights into marketing strategies.

Qualifications:
1. Bachelor's degree in marketing, business, or a related field.
2. At least 2 years experience in marketing, preferably in a similar role within a consumer-focused industry.
3. Strong understanding of brand management principles, marketing strategies, and consumer behavior.
4. Excellent creative thinking and problem-solving skills with a keen eye for detail.
5. Proficiency in utilizing various marketing tools, analytics platforms, and social media management tools.
6. Exceptional written and verbal communication skills, with the ability to create compelling content and effectively present ideas to diverse audiences.
7. Strong project management skills, with the ability to multitask and prioritize projects in a fast- paced environment.
8. Collaborative team player with excellent interpersonal skills and the ability to build relationships at all levels of the organization.