Marketing Specialist

• Maintain the company’s brand identity and ensure consistency across all marketing materials and
channels.
• Develop, implement, and monitor marketing campaigns across various channels (digital, print,
social media) to drive brand awareness and generate leads.
• Ensure that marketing activities effectively communicate the brand’s value proposition and
differentiate it from competitors.
• Attend industry events and networking functions to promote the company and identify potential
clients.
• Develop and maintain strong relationships with existing clienteles to enhance customer
satisfaction and loyalty.
• Negotiate and close deals with clients, ensuring satisfaction and repeat business
• Manage relationships with external agencies, vendors, and partners to enhance brand presence.
• Address customer inquiries, complaints, and feedback in a timely and professional manner to
maintain positive relationships.
• Regularly analyze competitors’ strategies and consumer behavior to identify opportunities and
threats.
• Gather and analyze customer feedback and market data to inform marketing strategies and service
development.
• Manage the marketing budget effectively, ensuring that funds are allocated efficiently to achieve
maximum ROI. Track expenses and ensure they are within budget.