Marketing Generalist

This role involves managing multiple projects, including marketing automation, website rebuilds,
and new product launches, along with lead generation and content distribution across platforms. The ideal
candidate is a multitasker who can prioritize effectively with minimal supervision, is tech-savvy,
detail-oriented, and communicates well. We seek a creative, organized individual with a passion for
technology, a willingness to learn, and strong organizational and communication skills.

Responsibilities:
● Support senior management by conducting market research, monitoring industry trends and
customer behaviors, helping identify target audiences
● Assist with coordination and implementation of marketing strategies and campaigns, including
creating engaging content that will attract the right audience
● Contribute to social media and content calendars by managing the production of interesting and
shareable content, such as blog articles, social media posts, videos, infographics, etc.
● Ensure that regular web content updates are performed and checking content for accuracy and
consistency
● Knowledge in managing SEO/SEM, Marketing database and website is an advantage.
● Track relevant metrics using analytics tools, monitor KPIs, and report to senior management on
campaign effectiveness
● Assist with email marketing, PPC, and social media campaigns
● Stay up-to-date with social media and marketing trends and best practices

Qualifications:
● Bachelor’s degree in Business, Marketing, Mass Communications, or a related field
● 1 year of experience in Marketing and/or Advertising Strong Communication skills
● Experience with social media marketing on platforms like Facebook, Instagram, Twitter,
YouTube, etc. and also website
● Knowledge of CMS, such as WordPress.
● Familiarity with analytics tools, such as Google Analytics, Fathom Analytics, Matomo, etc.
● Strong copywriting, editing, and proofreading skills