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Responsibilities for the Paid Ad Specialist Role

Google Ads and Analytics: Manage and optimize Google Ads campaigns across Search and Display networks, ensuring alignment with business goals. Leverage Google Analytics to track performance, interpret data, and make informed adjustments to drive results.

PPC Advertising: Develop and execute PPC strategies across various platforms, including search engines, social media, and eCommerce platforms. Monitor campaign performance and optimize cost-efficiency and ROI improvement.

META Advertising: Set up and manage Facebook ad campaigns, implement tracking pixels, and execute detailed audience targeting strategies. Regularly analyze performance metrics to refine campaigns and maximize engagement.

Performance Optimization: Continuously monitor ad performance, adjusting strategies and budgets to meet KPIs. Conduct A/B testing and utilize insights to ensure campaigns remain competitive and effective.

Problem-Solving: Analyze data to identify trends, resolve campaign issues, and make logical decisions to improve outcomes. Prioritize tasks and manage schedules efficiently to meet deadlines and deliver results.

Collaboration: Partner with internal teams and external agencies to align campaign goals and strategies. Facilitate seamless communication and coordination to ensure successful campaign execution.