Brand Manager

Pasig, National Capital Region

Posted today


Company:: Dempsey Resource Management Inc
Company Description:: DEMPSEY, INC – We are the RECRUITMENT PARTNER of Client Companies • We are an HR Firm engaged in the sourcing and referral of college graduates and professionals. • We do assist our client companies in the sourcing of competent and qualified candidates to fill up various job positions in their organization. The job positions we are targeting for our referred candidates are those intended for direct hiring by our clients. • We can provide candidates for entry level, supervisory, managerial and executive positions for our client’s direct hiring. OUR GOAL We strive to become a significant venue both for private companies and professionals for the purpose of: ∗ matching their respective needs ∗ Creating opportunities for productive, meaningful and long-term employment. HOW CAN WE HELP CLIENT COMPANIES ∗ We provide an alternative, back-office manpower sourcing and recruitment services to fill up various job positions in their organization. HOW CAN WE HELP APPLICANTS? ∗ DEMPSEY is committed in finding our candidates the right job in the right company ∗ DEMPSEY do not charge any fee to our Candidate, whether or not they are successfully hired ∗ Applicants’ resume will automatically be put on our active file. Once we determine that your qualification and/or experience matches that of the Clients’ requirements, we shall endorse you to the Client WHAT WE CAN DO? ∗ DEMPSEY is committed in assisting its Clients in sourcing and finding suitable candidates to fill up their current personnel requirements by way of: . Prompt deployment of pre-qualified applicants . More applicants to choose from . Good quality applicants . Value-for-money recruitment process OUR CORE COMPETENCIES • Finance, Accounting, HR and Admin personnel • Sales, Marketing and Promotion personnel • Engineering, Technical and Highly-Skilled • IT, Web and Programming personnel • Behavioural Science personnel • Creative & Liberal Arts personnel
Contract Type:: Full Time
Experience Required:: 5 to 10 years
Education Level:: Bachelor’s Degree
Gender:: Any
Number of vacancies:: 1

Job Description

Position Overview: The Brand Manager serves as the primary advocate for the brand, ensuring its integrity across
all facets of the business. This role involves strategic planning, market positioning, pricing, promotion, product mix,
and advertising to drive brand growth and profitability. The Brand Manager coordinates cross-departmental
collaboration, manages resources, and oversees brand initiatives to achieve sales, profitability, and cost control
targets.
Key Responsibilities:
1. Brand Strategy and Planning:
 Develop and implement comprehensive brand strategies to enhance market positioning and achieve
business objectives.
 Set and execute brand planning calendars, ensuring timely completion of all deliverables.
2. Cross-Departmental Collaboration:
 Coordinate with various departments to align brand initiatives, including MPCD, Visual Merchandising, Store
Operations, Marketing, eCommerce, and Franchise Management.
 Direct resources effectively to support brand objectives and initiatives.
3. Sales and Profitability Management:
 Establish and achieve sales, profitability, and cost control budgets and targets for the brand.
 Analyze market trends, customer spending, preferences, and merchandising mix to drive product
development and marketing innovation.
4. Brand Image and Customer Experience:
 Develop and maintain Gingersnaps's brand image and customer experience across all online and offline
touchpoints.
 Ensure consistent brand look and feel to enhance customer engagement and loyalty.
5. Brand Engagement and Marketing:
 Led developing and implementing sustained brand engagement strategies through various channels,
including social media, influencers, key opinion leaders, partnerships, and advertising.
 Establish relationships with key influencers, fan communities, and target market groups.
6. Market Analysis and Reporting:
 Analyze market trends, customer behavior, and category performance to make informed recommendations
and decisions.
 Provide regular reports to measure and evaluate sales, sell-throughs, stock levels, and marketing activities.
7. Expansion and Growth Initiatives:
 Identify and recommend opportunities for brand and store expansions into new areas and territories.
 Implement expansion strategies to drive brand growth and market penetration.

Qualifications:
 Bachelor's degree in Marketing, Business Administration, or related field. Master's degree preferred.
 Minimum of 5 years of experience in brand management, preferably within the retail apparel and fashion
industry.
 Proven track record of developing and executing successful brand strategies that drive business growth.
 Strong understanding of market research, consumer behavior, and competitive analysis.
 Excellent communication, interpersonal, and leadership skills.
 Creative thinker with a passion for fashion and a keen eye for design.
 Ability to thrive in a fast-paced, collaborative environment and manage multiple projects simultaneously.
Note: This is purely work on-site