Brand Manager

Pasig, National Capital Region

Posted 13 days ago

Company:: Dempsey Resource Management Inc.
Company Description:: We are an executive search company engaged in the sourcing and referral of college graduates and professionals in the fields of Accounting, Finance, Engineering, Sales, Marketing, Web & Programming, HR & Admin, Behavioral Science, Arts and related fields. Our candidates are competitive. We source and refer not only graduates of Metro Manila schools but also those top graduates of provincial and state colleges and universities. Majority of our successful placements are graduates and board passers from outside Metro Manila.
Contract Type:: Full Time
Experience Required:: 5 to 10 years
Education Level:: Bachelor’s Degree
Gender:: Any
Number of vacancies:: 1

Job Description

RESPONSIBILITIES:
*Develop and implement comprehensive brand strategies to enhance market positioning and achieve business objectives
*Set and execute brand planning calendars, ensuring timely completion of all deliverables
*Coordinate with various departments to align brand initiatives, including MPCD, Visual Merchandising, Store Operations, Marketing, eCommerce, and Franchise Management
*Direct resources effectively to support brand objectives and initiatives
*Establish and achieve sales, profitability, and cost control budgets and targets for the brand
*Analyze market trends, customer spending, preferences, and merchandising mix to drive product development and marketing innovation
*Develop and maintain brand image and customer experience across all online and offline touchpoints
*Ensure consistent brand look and feel to enhance customer engagement and loyalty
*Lead developing and implementing sustained brand engagement strategies through various channels, including social media, influencers, key opinion leaders, partnerships, and advertising
*Establish relationships with key influencers, fan communities, and target market groups
*Analyze market trends, customer behavior, and category performance to make informed recommendations and decisions
*Provide regular reports to measure and evaluate sales, sell-throughs, stock levels, and marketing activities
*Implement expansion strategies to drive brand growth and market penetration

QUALIFICATIONS:
*Bachelors degree in Marketing, Business Administration, or related field. Masters degree preferred.
*Minimum of 5 years of experience in brand management, preferably within the retail apparel and fashion industry
*Proven track record of developing and executing successful brand strategies that drive business growth
*Strong understanding of market research, consumer behavior, and competitive analysis
*Excellent communication, interpersonal, and leadership skills.
*Creative thinker with a passion for fashion and a keen eye for design.
*Ability to thrive in a fast-paced, collaborative environment and manage multiple projects simultaneously.
*This is purely work on site

SALARY: 60,000