Branding and Communications Manager

-PLEASE ATTACH YOUR CV/RESUME-

Qualifications:

Master’s Degree in Business, Marketing or other related courses are preferred for this role.

At least 5 - 7 years of direct and immersive experience in marketing campaign management and product development.

In-depth knowledge and comprehension of the Philippine market, consumer insights, and the broader digital marketing landscape.

Profound understanding of the digital consumer journey and the strategic utilization of digital touchpoints to enhance reach, increase traffic/conversions for e-commerce, and boost engagement

Proven experience in project management, overseeing task execution and conducting evaluations. A track record of identifying and resolving issues or bottlenecks in marketing and sales pipelines. Enthusiastic about and knowledgeable in the arts, technology, business, and education industries.

Demonstrates strong networking and people management skills.

Exhibits an excellent command of the English language, both in written and verbal communication.

Ability to adapt to new software and processes is considered an advantage.

Proficient and skilled in developing comprehensive advertising, branding, and marketing campaigns seamlessly integrated across diverse platforms, accommodating both extended and condensed timelines.

Capable of comprehending and interpreting data from strategists and planners.

Possesses the ability to generate unique insights and transform them into significant concepts, effectively articulating or encapsulating ideas in compelling statements or calls to action.

Adept at crafting persuasive presentation decks, proficient in effectively communicating and defending campaigns.

Familiarity with Paid Marketing, SEO, and award-winning branding case studies is an added advantage.

Responsibilities:

Create content for public relations, encompassing marketing materials, press releases, media relations content, corporate newsletters, and social media content, contributing to the consistent maintenance of the company's visual and creative presence.

Lead and oversee content strategy for projects of varying scales, utilizing digital and brand design, compelling content, and technology to ensure impactful outcomes.

Work collaboratively with other departments and external partners to formulate marketing plans, analyze results, and identify opportunities for brand and community engagement.

Initiate internal marketing campaigns that effectively translate marketing objectives across business units into clear and motivating creative strategies.

Conduct analysis on brand tracking, market trends, consumer needs, and the competitive landscape.

Compose, edit, and proofread marketing and communications materials, such as press releases, blog posts, and social media content.

Ensure alignment of all content in web, print, and digital materials, as well as marketing collaterals, with brand standards through the use of branding guides, ensuring a cohesive and strong market presence.

Support other departments in producing visual presentations, communication materials, and other creative content.

Meet budget standards by forecasting and managing expenses, implementing cost-saving measures.

Represent CIIT in communication-related events or association meetings, establishing relevant industry linkages and beneficial partnerships.

Collaborate with the Admissions and Academics team to develop an effective communications strategy for programs offered based on campaigns and target audience.

Identify opportunities to enhance the brand's reputation and maintain a media database.

Create and produce internal newsletters for the organization.

Qualifications
Master’s Degree / Unit
Skills Required
Communication Skills