Branding and Communications Officer

-PLEASE ATTACH YOUR CV/RESUME-

Qualifications:

Graduate of any Communications, Journalism, Marketing or other related courses

At least 2 - 4 years of immersive experience in marketing techniques and principles as well as market research

Knowledge of social media trends and web analytics with a sharp business acumen

Knowledge and some experience in content management systems like Wordpress and Adobe Software

Strong relationship-building and communication skills

Exceptional writing and composition skills in various written formats (narrative, short form, interviews, scriptwriting, etc.)

Excellent command of the English Language (both written and verbal)

Ability to work around new software and processes is an advantage

Responsibilities:

Create original content that is consistent with the school's branding guidelines for various communications channels such as:

Social Media

Website and other online platforms

Internal Documents and Templates

Newsletters

Contribute to the execution of the Branding and Communications Marketing Plan

Establish and implement advertising and promotional campaigns for products or services on various media (social, print, etc.)

Collaborate with stakeholders and vendors to boost the effectiveness of marketing strategies and improve the brand

Track and record all marketing activities, implement metrics to evaluate their success and amend marketing measures when necessary.

Attend and participate in various activities or events, both internal and external, to increase brand awareness.

Research and develop ideas for engaging social media captions, video scripts and other key narrative presentations

Collaborate with relevant stakeholders to interpret copywriting briefs and produce campaign requirements

Define key messages and brand voice for advertisements and marketing collaterals

Monitor current industry trends and turn them into persuasive copy concepts

Ensure that all content in the website is aligned with brand standards via branding guides to ensure a cohesive and strong market presence

Qualifications
Bachelor’s Degree
Skills Required
Communication Skills