Social Media Content Strategist

Qualifications & experience

-Bachelor's degree in Marketing, Communications, Journalism, or a related field.
-At least 1 year of experience in content strategy, content creation, or a related role.
-Proven track record of developing and implementing successful content marketing strategies.
-Strong writing, editing, and proofreading skills.
-Ability to create and manage a content calendar.
-Ability to perform keyword research and use SEO strategies to enhance content visibility.
-Experience in monitoring and interpreting analytics to measure content effectiveness and optimize strategies.
-Ability to design and execute email marketing campaigns.
-Ability to engage with audiences across social media and other platforms.
-Keen eye for detail to ensure brand consistency in all content.

Tasks & responsibilities

*Content Development and Management -Develop a comprehensive content marketing strategy that aligns with the brand's goals and audience needs.
*SEO and Analytics -Utilize SEO best practices, such as keyword and topic research, to increase content visibility and drive organic traffic to the website.
*Email Marketing -Design and implement email marketing campaigns that resonate with the brand’s target audience.
*Audience Engagement -Research and understand the target audience's needs, preferences, and pain points to tailor content and emails accordingly.
*Brand Consistency -Ensure all content, including email content, is on-brand, consistent in style, quality, and tone of voice, and optimized for user experience.
*Innovation and Trends -Keep abreast of industry trends and the competitive landscape to identify opportunities for innovative content marketing strategies.
*Collaboration and Leadership -Collaborate with marketing, design, and sales teams to create synergistic content and email campaigns that support overall business objectives.
*Reporting and Strategy Adjustment -Regularly report to senior management on content and email marketing progress and impacts on business goals.