Trade Marketing Manager
San Pedro, Laguna
Posted more than 30 days ago
- Company:
- Dempsey Resource Management Inc.
- Company Description:
- Dempsey Resource Management Inc. (DEMPSEY) is an executive search and referral services company. We do assist our client companies in the sourcing of competent and qualified candidates to fill up various job positions in their organization. The job positions we are targeting for our referred candidates are those intended for direct hiring by our clients. Our company is not a contracting agency. We do not hire and deploy people to other companies for contractual, temporary jobs or even special projects. Our Goal We strive to become a significant venue both for private companies and professionals for the purpose of matching their respective needs, creating opportunities for productive, meaningful and long-term employment. Our Desires To provide companies (CLIENT) quality service and assistance to ease their direct hiring process by way of sourcing, profiling, prequalifying and endorsing applicants in the most prompt and efficient manner; To provide opportunities to professionals (APPLICANT) in their quest to find the right job that will hone their natural talent, enhance their acquired skills, and maximize their potential to become an efficient, productive and successful employee; To promote and nurture our staff and personnel (EMPLOYEE) to strive for excellence in providing executive search and placement services; To create an ideal office-work environment (OFFICE) that will make our people inspired in their assigned tasks, and to encourage competitive cooperation among them, and reward productivity; To sustain our operation (STOCKHOLDERS) and the above pillars of good service by way of decent return on investments, providing incentives and satisfaction to all our stakeholders.
- Contract Type:
- Full Time
- Experience Required:
- 5 to 10 years
- Education Level:
- Bachelor’s Degree
- Gender:
- Any
- Number of vacancies:
- 1
Job Description
• Improving brand presence and campaign execution across trade through excellence in in-
store planning, execution, and tracking in alignment with the annual marketing priorities
• Developing and executing the Trade Marketing Plan in line with sales and marketing
objectives and managing the Trade Marketing budget
• Developing of viable marketing plans and programs for offering competitive pricing,
conceptualizing, implementing tailor-fitted promotional efforts for all brands
• Finds the promotional regions’ strong and weak points and suggests improvements to
performance
• Analyzes market situation, changes and factors contributing to situation which may affect
company objectives
• Ensures the promotion and advertising are carried out according to customer potentials and
needs
• Visiting the points of sale regularly to ensure that the brand is visible, and guidelines are
respected
• Use market intelligence and customer insight and analysis to increase understanding of our
audiences and effectiveness of our campaigns
• Gather customer and market insights to inform outreach strategies, increase customer
conversions, and generate more qualified leads
• Customer attrition rate low and retention rate high
• Sales Revenue (target vs. achieve)
• Customer Acquisition Cost (total sales & marketing investment vs. no. of customer acquired)
• Average order value (AOV)
• Return on Advertising Spend (ROAS) - ex. Php 100 earning for every Php 50 spent on
advertising campaign, meaning ROAS is 100:50.
QUALIFICATIONS:
• Bachelor’s degree in Marketing, Business Administration, or any related field
• At least 5 years’ experience in Trade Marketing
• Proven success in designing interactive applications and networking platforms
SKILLS AND COMPETENCIES:
• Must have strong communication & interpersonal skills
• Must have strong analytical skills and comfortable dealing with numerical data
• Creative thinker and proactive problem solver
• Strong project management, multitasking, and decision-making skills
• Excellent understanding of subscriptions marketing including retention, acquisition, in life
marketing
• Business savvy with strong analytical skills
• Solid customer-service attitude
Qualifications:
DUTIES AND RESPONSIBILITIES:
• Improving brand presence and campaign execution across trade through excellence in in-
store planning, execution, and tracking in alignment with the annual marketing priorities
• Developing and executing the Trade Marketing Plan in line with sales and marketing
objectives and managing the Trade Marketing budget
• Developing of viable marketing plans and programs for offering competitive pricing,
conceptualizing, implementing tailor-fitted promotional efforts for all brands
• Finds the promotional regions’ strong and weak points and suggests improvements to
performance
• Analyzes market situation, changes and factors contributing to situation which may affect
company objectives
• Ensures the promotion and advertising are carried out according to customer potentials and
needs
• Visiting the points of sale regularly to ensure that the brand is visible, and guidelines are
respected
• Use market intelligence and customer insight and analysis to increase understanding of our
audiences and effectiveness of our campaigns
• Gather customer and market insights to inform outreach strategies, increase customer
conversions, and generate more qualified leads
• Customer attrition rate low and retention rate high
• Sales Revenue (target vs. achieve)
• Customer Acquisition Cost (total sales & marketing investment vs. no. of customer acquired)
• Average order value (AOV)
• Return on Advertising Spend (ROAS) - ex. Php 100 earning for every Php 50 spent on
advertising campaign, meaning ROAS is 100:50.
QUALIFICATIONS:
• Bachelor’s degree in Marketing, Business Administration, or any related field
• At least 5 years’ experience in Trade Marketing
• Proven success in designing interactive applications and networking platforms
SKILLS AND COMPETENCIES:
• Must have strong communication & interpersonal skills
• Must have strong analytical skills and comfortable dealing with numerical data
• Creative thinker and proactive problem solver
• Strong project management, multitasking, and decision-making skills
• Excellent understanding of subscriptions marketing including retention, acquisition, in life
marketing
• Business savvy with strong analytical skills
• Solid customer-service attitude