Marketing Specialist for Arts&Drafts/21-25k/Annapolis

Responsibilities:
• Developing and implementing marketing plans.
• Undertaking competitor research and analyses.
• Conducting market research to establish customer trends and habits.
• Establishing goals and objectives in order to reach our customers through appropriate marketing channels (digital and traditional).
• Building and maintaining relationships with new and existing customers through prospecting and networking.
• Promoting brand awareness through marketing efforts.
• Creating marketing materials for our website and other marketing platforms.
• Supporting the marketing team with marketing activities by demonstrating expertise in various areas, including optimization, advertising, social media, direct marketing, and event planning.
• Assisting with the analyses of marketing data, including campaign results, conversion rates, and online traffic in order to improve future marketing strategies and campaigns.
• Performing other duties when needed.

Requirements:
• Bachelor’s degree in journalism, communications, marketing, or a related field.
• 3 or more years of marketing experience (digital and traditional) in a corporate, or agency environment.
• Proficient in Microsoft Office Suite (Word, Excel, Outlook, and Access), Adobe Creative Suite, and CRM and CMS software.
• Working knowledge of HTML and CSS.
• Experience using analytics software.
• Excellent written and verbal communication skills.
• Ability to work in a fast-paced, high-pressure environment.
• Multi-tasking and time-management skills, with the ability to prioritize tasks.
• Highly organized and detail oriented.