Online Digital Marketing - FMCG Industry

Paranaque, National Capital Region

Posted 15 days ago


Company:: Dempsey Resource Management Inc
Company Description:: DEMPSEY, INC – We are the RECRUITMENT PARTNER of Client Companies • We are an HR Firm engaged in the sourcing and referral of college graduates and professionals. • We do assist our client companies in the sourcing of competent and qualified candidates to fill up various job positions in their organization. The job positions we are targeting for our referred candidates are those intended for direct hiring by our clients. • We can provide candidates for entry level, supervisory, managerial and executive positions for our client’s direct hiring. OUR GOAL We strive to become a significant venue both for private companies and professionals for the purpose of: ∗ matching their respective needs ∗ Creating opportunities for productive, meaningful and long-term employment. HOW CAN WE HELP CLIENT COMPANIES ∗ We provide an alternative, back-office manpower sourcing and recruitment services to fill up various job positions in their organization. HOW CAN WE HELP APPLICANTS? ∗ DEMPSEY is committed in finding our candidates the right job in the right company ∗ DEMPSEY do not charge any fee to our Candidate, whether or not they are successfully hired ∗ Applicants’ resume will automatically be put on our active file. Once we determine that your qualification and/or experience matches that of the Clients’ requirements, we shall endorse you to the Client WHAT WE CAN DO? ∗ DEMPSEY is committed in assisting its Clients in sourcing and finding suitable candidates to fill up their current personnel requirements by way of: . Prompt deployment of pre-qualified applicants . More applicants to choose from . Good quality applicants . Value-for-money recruitment process OUR CORE COMPETENCIES • Finance, Accounting, HR and Admin personnel • Sales, Marketing and Promotion personnel • Engineering, Technical and Highly-Skilled • IT, Web and Programming personnel • Behavioural Science personnel • Creative & Liberal Arts personnel
Contract Type:: Full Time
Experience Required:: 3 to 4 years
Education Level:: Bachelor’s Degree
Gender:: Any
Number of vacancies:: 1

Job Description

Key Responsibilities
Strategy Development: Create and implement online digital marketing strategies that align with the company’s business goals and enhance brand presence in the FMCG market.

Social Media Management: Manage and grow the company’s social media channels (e.g., Facebook, Instagram, Twitter, TikTok) through engaging content, community management, and targeted advertising campaigns.

Content Creation: Develop compelling content, including blog posts, videos, infographics, and product descriptions that resonate with target audiences and drive traffic to the company’s website and e-commerce platforms.

Search Engine Optimization (SEO): Optimize website content and structure for search engines to improve organic visibility and drive traffic. Conduct keyword research and implement best practices.

E-Commerce Management: Oversee the management of product listings on e-commerce platforms, ensuring accurate descriptions, high-quality images, and competitive pricing.

Email Marketing: Design and execute email marketing campaigns to nurture leads, promote products, and drive repeat purchases. Segment audiences for targeted messaging.

Analytics and Reporting: Monitor and analyze performance metrics using tools like Google Analytics and social media insights. Provide regular reports on campaign performance and make data-driven recommendations for improvement.

Influencer Marketing: Identify and collaborate with relevant influencers to enhance brand credibility and reach new audiences.

Budget Management: Manage the digital marketing budget effectively, ensuring optimal allocation of resources across various channels and campaigns.

Stay Current: Keep up-to-date with the latest trends, technologies, and best practices in digital marketing and the FMCG industry to ensure the company remains competitive.

Qualifications
Bachelor’s degree in Marketing, Business Administration, or a related field; a master’s degree is a plus.

Proven experience (3+ years) in digital marketing, preferably within the FMCG sector.

Strong understanding of digital marketing channels, including SEO, SEM, social media, content marketing, email marketing, and e-commerce.

Proficient in digital marketing tools and platforms (e.g., Google Analytics, social media advertising, email marketing software).

Excellent analytical skills with the ability to interpret data and make data-driven decisions.

Creative mindset with strong writing and communication skills.

Experience with budget management and campaign optimization.

Ability to work collaboratively in a team environment and manage multiple projects simultaneously.

Knowledge of current trends in FMCG and consumer behavior is highly desirable.