Performance Specialist Position Description - Meta - Google Ads

Performance Specialist Position Description
The Performance Marketing Specialist will be a key part of the Performance team and will manage paid social activities for some of Australia’s most existing ecommerce brands. You will be responsible for optimising campaigns to achieve revenue and efficiency KPIs for clients through testing and optimising different creative and media buying strategies.

In this role you will:
1. Build client strategy and roadmaps in line with our companies best practice across Meta, Tik Tok, Google Ads, programmatic, display and any other performance channels
2. Own the setup and management of Paid Social campaigns across (but not limited to) Meta, Tik Tok, Snapchat and Pinterst for your clients
3. Monitor and optimise campaigns to provided KPIs (MER, CAC, CPA, ROAS, CLTV) and budgets
4.Ongoing campaign analysis in order to find growth opportunities in areas such as creative concepts, ad copy, audience selection, landing pages and bidding strategies Accounts correctly linked to agency business manager and conversion tracking correctly setup Collaborate with other channel leads and team members to identify new audiences, messaging and creative Brief designers (internal and client-side) on create requirements ad creatives Assist in channel specific ad creative ideation, strategy and testing Evaluate campaign performance and provide reports that support both past and future data-informed actions and hypotheses Liaise and communicate with diverse stakeholders (internal and external) about campaign performance Run experiments to identify points of inefficiency and creatively improve performance Monitor industry trends across digital channels

Requirements:

Minimum 3 years experience in performance marketing (Facebook, Google, etc)
In-house ecommerce experience highly desirable
Exposure to Shopify, Magento, Big Commerce or similar
Bachelor degree in Marketing, Advertising or a related field; any digital marketing certification highly regarded
Knowledge of ecommerce and digital marketing concepts
Experience managing large budgets and campaigns across multiple channels
Demonstrated problem solving and project management skills
Confident using Excel and Google Sheets to analyse and interpret data
Passion and desire to be a master of performance marketing and to grow ecommerce brands
Treat client campaigns and budgets like your own
Ability to work collaboratively in a high performance team
Ability to thrive in a fast-paced environment
Strong written and verbal communication skills
Excellent time management

Australia’s fastest growing 100% ecommerce agency. This is an opportunity to get in on the groundfloor and grow with us We’re assembling a team of the best talent - and people - in the industry who can make a meaningful difference in the lives of our clients We put retailers at the centre of what we do - we don’t care about ROAS - we care about net profit Hybrid-working with hubs in Sydney and Adelaide with 10 employees around Australia and Nepal No bullshit or politics - we want to do good work and have fun doing it