Marketing Officer
QUEZON CITY, Bulacan
Posted 16 days ago
- Company:
- Wave Bar & Restaurant Corp
- Company Description:
- We are a dynamic and multifaceted venue that combines the excitement of a club, the social ambiance of a bar and the culinary delights of a restaurant. Our establishment is a hub of entertainment, social interaction and gastronomic experiences, offering a diverse range of opportunities for individuals passionate about hospitality and customer service. Join our team and be part of a vibrant environment where you can contribute to creating memorable moments for our guests. If you are enthusiastic, dedicated, and eager to work in a fast-paced and engaging setting, we invite you to apply and become a valued member of our club, bar and restaurant family!
- Contract Type:
- Full Time
- Experience Required:
- 2 years
- Education Level:
- Bachelor’s Degree
- Gender:
- Any
- Number of vacancies:
- 1
Job Description
*SALES AND PROFITABILITY*
- Ensures that relevant marketing collaterals and promotional materials for the F&B concepts making sure that they are accurate, timely and creative
- Optimizes the use of traditional as well as emerging media (i.e. digital, social) for promotional purposes to aid top-of-mind awareness to be able to drive sales
- Measures the effectiveness of marketing programs implemented in terms of sales
- Initiates marketing campaigns and programs to increase the F&B concepts transaction count and average check
- Analyzes sales and recommends action plans to grow sales
*COST MANAGEMENT*
- Ensures that expenses are within budget through conscientious use of resources and close coordination with procurement and suppliers.
- Supports the Operations in the attainment of operational finances and purchases through ensuring top-of-mind status in the market through relevant channels
- Manages and allocates budget of endorsers
- Validates and reconciles marketing expenses with approved budget
JOB SPECIFICATIONS:
- Bachelor's degree in Marketing, communications, English or a related field
- An experienced marketing officer with at least 2 years of marketing experience (preferably in restaurant or Food & Beverage business) with strong people skills and a reasonable character
- Proven relationship with local media, key influencers, b/vloggers and the like
- Experience in conceptualizing integrated marketing communications plans and implementing them
- Experience in overseeing or implementing digital marketing initiatives such as social media ads and other paid collaterals
- Marketing & Communications certification is an advantage
*TECHNICAL SKILLS*
Technology Proficiency
Writing and Content Creation
Digital Advertising
SEO
Social Media
Email Marketing/ Marketing Automation
PR/ Media Relations
Traditional Advertising
Impeccable English writing and speaking skills
Strong project management, organization, and time management skills
*ESSENTIAL TRAITS*
Interpersonal
Critical Thinking
Marketing
Project Management
Financial Acumen