Consumer Insights Specialist

Job Qualifications:

• Bachelor's Degree in Marketing or any Business-related field.
• At least 2 years' experience in conducting qualitative and quantitative research methodologies.
• Ability to relay data in a visualized way, and use gathered insights to clearly pull together a story.
• Excellent written and verbal communication skills, including experience with conducting interviews and presenting research analysis to executives.
• Strong analytical skills, with the ability to identify root causes and recommended solutions.

Job Description:

• Conduct desk research, moderate focus group discussions/interviews, and craft discussion guides to better understand customers and validate their pain points.
• Analyze data and trends to come up with relevant and research-based recommendations to support new ideas and our ventures.
• Organize gathered data and insights for presentation to the leadership team and other stakeholders.
• Provide market research support to new ideas, existing ventures, and early stage portfolio companies.
• Understand industry trends and new technologies with appreciation for the digital ecosystem and economy.
• Create customer profiles to better understand potential customers’ needs and behaviors.
• Communicate effectively to successfully define the jobs to be done and customer pain points that can be addressed.