Marketing Manager - remote

Position: Marketing Manager
Number of hours: 20 hours/week
Schedule: EST

Tasks required:

Oversee marketing activities for the client, including marketing campaigns and social media posts
Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
Track prospects, timelines, hot buttons, and specific qualifications, and enter data accurately and consistently into the company's CRM
Generate and source out leads through LinkedIn, LinkedIn Outreach, and other channels
Contact new leads, referrals, etc. using different channels of communication (email, chat, calls.)
Localize the promotional and content marketing strategy in key strategic locations in order to provide customers a better experience
Deploy email campaigns on the clients’ behalf ensuring each campaign is sent to the appropriate audience at the correct date and time.
Set up and send out newsletters and monitor the open rates, unsubscribes, and other established KPI’s
Manage the email QA process by checking all important aspects of the email campaign, including, but not limited to, links, subject line, preheader, creative, and legal, and by completing the QA Checklist
Utilize CRM to develop marketing and social media campaigns
Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification
Maintain and coordinate calendars, ensuring effective time management and scheduling of meetings, and appointments
Identify, analyze, and measure trends and content to assess how well it’s performing and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Other ad hoc tasks that would be assigned

Requirements:

At least 3 years of work experience in Marketing and Business Management is required
Bachelor’s degree in Marketing and Communications is a must
In-depth knowledge of Bigin (by Zoho) CRM and various social media platforms and their best practices
Working experience with Mailchimp is required
Strong leadership skills with the ability to build and manage a marketing team
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Background in Graphic Design is an advantage