Business Analyst for Pasig

Position: Business Analyst
Work shift: 8PM to 5AM (PH Time) | Monday to Friday
Work setup: Hybrid (1 or 2x in a week RTO)
Work location: Ortigas, Pasig City
Timezone: US
Type: Full time

We're seeking a sharp and experienced Business Analyst to join our Data & Analytics team, spearheading insights and driving data-driven decision making for our B2B client. You'll be the bridge between client needs, actionable data analysis and marketing strategies, playing a crucial role in optimizing client marketing activities and maximizing client ROI.

Duties and Responsibilities:

● Collaborations:
o Active engagement and collaboration with business users from all levels including senior management.
o Understand client's business objectives and pain points within their business landscape.
o Translate client needs into measurable data requirements and analysis plans.
o Present data-driven insights and recommendations to clients, influencing strategic decision-making.

● Data Acquisition and Processing:
o Identify and source relevant data points from various marketing channels and internal systems.
o Perform data cleaning, transformation, and manipulation to ensure data integrity and analysis readiness.
o Work with the data operation team to establish and maintain efficient data pipelines.

● Data Analysis and Reporting:
o Craft insightful reports and dashboards using advanced data visualization tools (Power BI, Looker Studio, Tableau, etc.).
o Employ statistical analysis techniques to uncover trends, patterns, and correlations within data.

● Marketing Activities Optimization and Performance Measurement:
o Track and analyze key performance indicators (KPIs) for marketing activities.
o Identify areas for improvement based on data analysis and recommend actionable optimization strategies.

● Knowledge Sharing and Training:
o Collaborate with Marketing and Sales teams to educate them on data-driven insights and best practices.
o Develop and deliver internal training sessions on data analysis and interpretation.
o Stay up-to-date with the latest B2B marketing trends and advancements in data analytics tools and techniques.

Qualifications:

● Minimum 5 years of experience as a Business Analyst, preferably in a B2B marketing or similar data-driven environment.

● Confident and comfortable in engaging with all levels of Business Users, experiences in engagement with Senior Managements is a plus.

● Proven track record of successful data analysis projects leading to actionable insights and business impact.

● Strong understanding of marketing concepts, customer journey, and campaign measurement strategies.

● Advanced skills in data visualization tools like Power BI, Looker Studio, Tableau or other similar tools.

● Excellent communication, presentation, story-telling and interpersonal skills.

● Ability to work independently, manage multiple priorities, and meet deadlines.

● Strong analytical and problem-solving skills with a data-driven approach.

● Experience with project management methodologies and reporting tools is a plus.