Marketing Associate

Job description
Responsibilities:

1. Social Media Marketing: • Develop and implement social media strategies to enhance brand visibility and engagement. • Create compelling content for various social media platforms. • Monitor social media analytics and adapt strategies for optimal performance.

2. Photoshop Editing: • Utilize Photoshop to create visually appealing graphics for marketing materials. • Ensure brand consistency across all visual elements.

3. Brand Marketing: • Contribute to the development and execution of brand marketing campaigns. • Collaborate with cross-functional teams to maintain a cohesive brand identity.

4. Events and Activations: • Plan, coordinate, and execute events and activations to promote brand awareness. • Work closely with internal and external stakeholders to ensure successful event outcomes.

5. Through-The-Line (TTL) Marketing Initiatives: • Implement and manage TTL marketing strategies, integrating both above-the-line (ATL) and below-the-line (BTL) elements. • Collaborate with creative teams to develop cohesive campaigns.

6. Content Creation: • Develop creative and engaging content for various marketing channels. • Ensure that all content aligns with brand guidelines and resonates with the target audience.

Qualifications:

Bachelor's degree in Marketing, Communications, or a related field.
Proven experience in social media marketing, brand marketing, and events management. • Proficient in Photoshop and other graphic design software.
Strong understanding of TTL marketing strategies and their application.
Excellent communication and interpersonal skills.
Ability to manage multiple projects simultaneously and meet tight deadlines.