Content Writer

Purpose :
The content writer is tasked to compose and design effective marketing content and contribute to the expansion of the business and create compelling and informative content to enhance a brand's presence. Produce captivating and engaging narratives for print and digital media. Create written material for various platforms, such as websites, blogs, social media, and marketing collateral.

Duties and Responsibilities:
Generating and arranging posts across various social media platforms
Simplifying intricate concepts and language for easy comprehension
Keeping abreast of industry trends to aid in crafting content
Research, write, and enhance content for the company to boost website traffic
Aid in updating, migrating, and consolidating content
Edit web pages to ensure readability on screens and proofread the final drafts of web pages
Collaborating with marketing and design teams to visually enhance articles
Performing basic keyword research and adhering to SEO principles for traffic growth
Recognizing customer needs and content gaps, suggesting new topics
Ensuring consistency in style, fonts, images, and tone throughout
Analyse results and effectiveness of creative content campaigns to deliver actionable insights and recommendations

Qualifications/ Requirements of the job:
Bachelor's degree in marketing, English, Journalism or related field Excellent attention to detail
Minimum of 2-3 years experience as a Content Writer or similar role.
Strong research and analytical skills
Excellent written and verbal communication skills
Proven work experience as a Content Writer, Copywriter or similar role
Portfolio of published articles
Experience doing research using multiple sources
Familiarity with web publications
Excellent writing and editing skills in English
Hands-on experience with Content Management Systems
Excellent attention to detail and proofreading skills to ensure accurate, error-free work