Sales and Advertising Manager

Developing Marketing Strategies: Create and implement marketing strategies to drive traffic, engagement, and sales on the e-commerce platform. This might involve a mix of digital marketing tactics such as SEO, PPC advertising, email marketing, social media marketing, content marketing, and influencer partnerships.
Managing Campaigns: Oversee the execution of marketing campaigns from conception to completion, ensuring they align with business goals and resonate with the target audience.
Analyzing Data: Utilize analytics tools to track and analyze key performance metrics such as website traffic, conversion rates, customer acquisition costs, and ROI. Use this data to optimize campaigns and make data-driven decisions.
Customer Relationship Management: Develop strategies to acquire and retain customers, including personalized email marketing, loyalty programs, and customer service initiatives.
Collaboration with Sales Teams: Work closely with the sales team to align marketing efforts with sales goals, providing them with the necessary marketing materials and support to drive conversions.
E-commerce Platform Management: Oversee the e-commerce platform, ensuring it is user-friendly, optimized for conversions, and up to date with the latest trends and technologies in e-commerce.
Market Research: Stay updated on industry trends, competitor activities, and customer preferences through market research and analysis. Use this information to identify opportunities for growth and innovation.
Budget Management: Manage the marketing budget effectively, allocating resources to initiatives that offer the highest potential return on investment.
Cross-functional Collaboration: Collaborate with other departments such as product development, IT, and customer service to ensure a seamless customer experience and alignment of strategies.
Testing and Optimization: Continuously test and optimize marketing campaigns, messaging, and website elements to improve performance and maximize results.