Virtual Facebook Ads Specialist (AU Market)

- Full-time Position / Dayshift
- Permanent Remote / Freelance/ Independent Contractor
- Australian-based client
- Salary Range: Php 45,000 - Php 70,000

Three Peaks International is a Sydney based staffing solutions partner which provides local and virtual staffing solutions to Australian businesses through outsourcing, recruitment, and migration.

About the job

The responsibilities of Meta Ad Specialist are:
- Design and oversee Meta platform ad campaigns, optimizing performance for KPIs and ROI.
- Conduct A/B testing and trials for continuous campaign improvement
- Develop innovative advertising strategies aligned with client goals and market trends.
- Prepare detailed performance reports with actionable optimization recommendations.
- Manage and allocate budgets effectively across multiple campaigns.
- Stay updated on Meta advertising developments and leverage new tools/features.
- Collaborate with cross-functional teams for cohesive campaign creation.
- Expertise in setting up and managing Meta Pixel and Conversion API for robust tracking.
- Troubleshoot and optimize pixel and API setups for accurate data capture and reporting.
- Utilize data for look-alike audiences, retargeting, and detailed audience segmentation.
- Implement strategies for improved performance by targeting specific user groups with customized messaging and offers.

WHO ARE WE LOOKING FOR?
- Minimum of 1 year work experience as a Meta Ad Specialist
- Proven track record in managing Meta ad campaigns, with a strong portfolio showcasing successful campaigns.
- Copy of portfolio of previous campaigns are highly desirable.
- Deep understanding of Metas advertising platforms, tools, and analytics.
- Proficiency in data analysis and performance metrics.
- Strong communication and presentation skills, capable of effectively engaging with clients.
- Ability to work in a fast-paced environment and juggle multiple projects simultaneously.
- Access to a conducive workspace and necessary equipment for remote work.
- Certifications in Meta advertising or digital marketing is highly desired.
- Experience with other digital marketing channels (Google Ads, LinkedIn Advertising, etc.).
- Familiarity with CRM and project management tools.
- Experience with Australian market is a huge plus

ON OFFER/ Benefits
- Permanent Work from Home
- Paid AUS Public Holiday
- Paid Time Off