Meta Ads Specialist

- Full-time Position / Dayshift
- Permanent Remote / Freelance/ Independent Contractor
- Australian-based client
- Salary Range: Php 45,000 - Php 70,000

Three Peaks International is a Sydney based staffing solutions partner which provides local and virtual staffing solutions to Australian businesses through outsourcing, recruitment, and migration.

About the job

The responsibilities of Meta Ad Specialist are:
- Design and oversee Meta platform ad campaigns, optimizing performance for KPIs and ROI.
- Conduct A/B testing and trials for continuous campaign improvement.
- Develop innovative advertising strategies aligned with client goals and market trends.
- Prepare detailed performance reports with actionable optimization recommendations.
- Manage and allocate budgets effectively across multiple campaigns.
- Stay updated on Meta advertising developments and leverage new tools/features.
- Collaborate with cross-functional teams for cohesive campaign creation.
- Expertise in setting up and managing Meta Pixel and Conversion API for robust tracking.
Troubleshoot and optimize pixel and API setups for accurate data capture and reporting.
Utilize data for look-alike audiences, retargeting, and detailed audience segmentation.
Implement strategies for improved performance by targeting specific user groups with customized messaging and offers.

WHO ARE WE LOOKING FOR?
- Minimum of 1 year work experience as a Meta Ad Specialist
- Proven track record in managing Meta ad campaigns, with a strong portfolio showcasing successful campaigns.
- Copy of portfolio of previous campaigns are highly desirable.
- Deep understanding of Metas advertising platforms, tools, and analytics.
- Proficiency in data analysis and performance metrics.
- Strong communication and presentation skills, capable of effectively engaging with clients.
- Ability to work in a fast-paced environment and juggle multiple projects simultaneously.
- Access to a conducive workspace and necessary equipment for remote work.
- Certifications in Meta advertising or digital marketing is highly desired.
- Experience with other digital marketing channels (Google Ads, LinkedIn Advertising, etc.).
- Familiarity with CRM and project management tools.

ON OFFER/ Benefits
- Permanent Work from Home
- Paid AUS Public Holiday
- Paid Time Off

If this is YOU, send your updated resume and copy of your portfolio.