Digital PR Specialist

• Influencer Management:
o Identify and build relationships with influencers aligned with our brand values and target
audience.
o Negotiate and execute influencer partnerships to amplify brand awareness and product
promotions.
o Assess the quality of content created by influencers and provide constructive feedback for
improvement.
• TikTok Affiliate Marketing:
o Develop and implement TikTok affiliate marketing strategies to maximize exposure and drive
sales.
o Collaborate with content creators on TikTok to create engaging and shareable content.
• Shopee and Lazada Affiliates:
o Establish and nurture partnerships with affiliates on e-commerce platforms such as Shopee and
Lazada.
o Coordinate promotional activities, exclusive deals, and campaigns with affiliate partners.
• Media Contact Management:
o Develop and maintain a comprehensive media contact database.
o Create relevant contact lists tailored for specific campaigns and outreach efforts.
• Influencer Selection and Payment Negotiation:
o Identify the right influencers to collaborate with based on brand fit and campaign objectives.
o Negotiate payment terms with influencers and ensure agreements align with budget constraints.
• Strategic Campaign Development:
o Work closely with the marketing team to integrate influencer collaborations and affiliate
marketing into overall digital PR strategies.
o Ensure consistency in messaging and branding across all collaborations and partnerships.
• Content Creation:
o Collaborate with influencers and affiliates to create compelling content for various platforms.
o Optimize content for each channel, ensuring it aligns with brand guidelines and resonates with
the target audience.