Marketing Manager

1. Develop an in-depth understanding of consumers and competitors – the business
environment in which the brands compete including category segments, channels, and target
audience through the analysis of available data and information.
2. Support the formation of a strong brand strategy, including identification of gaps and
growth opportunities within the market, clear brand differentiation, and well-crafted
portfolio and mix, giving the brand both short- and long-term wins.
3. Craft robust communication strategy for brand campaigns with convincing and appealing
assets, delivering single minded messaging to consumers in the most effective channels for
the target audience.
4. Strategic project management, building project timelines and defining key milestones and
responsibilities for effective progress and On Time in Full (OTIF) launches of marketing
communications & executions.
5. Translate marketing strategy and plans for commercial teams and close coordination with
sales team to ensure executions aligned to strategy.
6. Identify issues and opportunities in the consumer journey across different touchpoints and
optimize for higher conversion & translation to sales.
7. Close coordination with the commercial teams on marketing executions.
8. Develop digital marketing strategy that optimizes online consumer journey and links offline
to online with a seamless omni channel approach.
9. Develop, monitor, and refine objectives for digital marketing, touchpoints, and platforms.
10. Monitor ad performance on dashboard based on objectives set.
11. Maximize digital channels to drive awareness & conversion.

JOB REQUIREMENT:
1. With experience in IT related specifically retail, e-commerce, and IT outsourcing
2. With at least 10 years experience in marketing and 5 years as Manager
3. Graduate of any Business related of IT related course
4. Agility
5. Business Acumen and Strategic Thinking
6. Leadership skills